The mobile app market is growing, with smartphone users spending 88% of their mobile time within apps and Google Play and the App Store adding roughly 100,000 and 30,000 new apps each month, respectively. In 2021, worldwide mobile app revenues will be around USD 582 bn.
As a result of this growth, competition in the market is becoming stiffer. Merely acquiring a customer no longer cuts it – now you also need to ensure a positive user experience, take care not to flood them with ads and pop-ups, and process feedback.
In 2020, the main reason for apps being uninstalled was the fact that they were not in use. Source: clevertap.com
Those who want to capture and retain audiences have to juggle numerous puzzle pieces while making sure marketing and product metrics are always growing.
In this article, we review a number of tools, from “Swiss army knives” to specialized services, to help you optimize your app and grow its business side.
MyTracker is an analytics and attribution system for mobile apps and websites featuring a set of free tools: attribution, product metrics, predictive analytics, and fraud protection.
Focus on: product and marketing analytics, ad fraud, predicitve analytics
Pricing: free, additional premium functions available
MyTracker is compatible with all major advertising platforms and partners, while also allowing you to add your own platforms. The system features over 200 report metrics, with no restrictions on the number of custom events or data storage.
The MyTracker UI gives you a choice between preconfigured dashboards or creating your own detailed reports on all platforms and projects. It also allows for flexibility in audience segmentation and export to other analytics systems for custom reports.
MyTracker can also create user journey funnels, complete with charts and flexible custom event functionality that can be as in-depth and extensive as you want.
To help you in this process, there are a number of preset metrics: First launch, Launch, Registration, Log-in, and Payment. They will aid you in tracking your app’s KPIs and, when combined with custom events, yield a deep insight into any use case.
MyTracker Personalize can create personalized recommendations for specific audience segments. This enables you to entice users with individual offers, lists of assorted goods, or subscriptions in real time.
The service automatically selects optimally priced goods for a specific user or segment and then generates a report on the effectiveness of the recommendations.
One of MyTracker’s free functions is a prediction of revenue and churn for a period of 30 days to 2 years and with the accuracy of up to 90%. This feature leverages machine learning algorithms that analyze millions of user actions and app events. Results can be broken down by country, partner, and campaign, going as far down as a specific segment.
MyTracker's Fraud Scanner protects apps and websites from all types of ad fraud, pre and post install: click spamming and click flooding, bots and virtual machines, post-install fraud and fraudulent payments.
Trusted by more than 1 million users, App Annie is the leading global provider of mobile data and analytics.
Focus on: app market data, top charts, trend analysis
Pricing: free and premium
App Annie collects data across app stores, ad networks, and other sources and consolidates them into reports and charts by category.
App Annie aggregates data on ad revenue, in-app purchases, and ad spend from over 400 ad platforms and other services in one place to empower app owners and marketing experts to spring into action and drive revenue whenever threats or opportunities arise.
With 40+ sources to select from, App Annie aggregates app performance data and various statistics into one comprehensive platform. No API or SDK integration required.
Amplitude is a product analytics system providing a deeper understanding of customer interaction with the product.
Focus on: product analytics and customer experience optimization
Pricing: a free plan and several premium ones
Amplitude offers a deep dive into customer behavior through key metric dashboards and fast access to A/B test results along with user journey analytics comprising data from several devices or products.
Amplitude employs behavior analytics and machine learning models to segment the audience and create personalized offers, which can be used in targeted ads and email newsletters or applied to optimize product ranking and recommendations within an app.
Amplitude uses behavioral segmentation of the audience to quickly test product updates without data science teams lifting a finger.
Firebase is a Google tool for building, releasing and promoting mobile apps. It does support iOS, but it’s best fit for Android.
Focus on: app fine-tuning and testing, customer experience optimization
Pricing: a free minimum plan is available, which requires payment if certain limits, such as cloud storage or daily testing, are exceeded
Firebase offers real-time crash reporting. The timeline of events that led to a crash helps pinpoint the root cause faster, while the integration with Slack, Jira, and other crash-tracking and task management tools enables you to set priorities in troubleshooting.
Firebase allows you to dynamically manage your app’s behavior and appearance, specifically, enable and disable certain functions, personalize them by audience cohorts, and run A/B tests without the need to build a complex infrastructure or release a new version.
GameAnalytics is a dedicated analytics platform that helps developers improve everything about their games.
Focus on: analytics and mobile game optimization
Pricing: free product analytics, paid data export, and several plans for industry analytics
GameAnalytics has launched its own platform on mobile games, providing industry insights and detailed metrics for top released games and allowing you to benchmark your game against them.
GameAnalytics enables you to run A/B tests and roll out changes without needing to push out new builds and app store updates.
UXCam provides app experience analytics, empowering mobile teams with fast, contextual, and high-fidelity insights.
Focus on: analytics and customer experience optimization
Pricing: free, premium, and enterprise plans
UXCam offers a tool to record app sessions, which can be replayed and analyzed using filters such as Device, Time, and UX Issue.
UXCam provides more in-depth data on the efficiency of your UI elements. You can analyze entry and exit points across all devices and app versions and fix UI issues with rage and unresponsive tap heatmaps to improve the user experience before your users grow frustrated.
With UXCam, you can follow the in-app user journey through chronological session replays and tracking user activity in different app sections. This is a useful tool to identify bottlenecks and improve funnels.
App Analytics is part of App Store Connect, a tool for releasing and managing apps in the App Store.
Focus on: App Store app analytics
Apple App Analytics provides detailed stats for all key app metrics in the App Store: the number of downloads, sessions and paying users, the performance of your marketing campaigns, and sources of traffic.
Apple App Analytics allows you to view the number of active paid subscribers, find out the reasons a subscription has been canceled, and forecast the app’s daily revenue.
Interceptd is a tool for protecting the marketing budget from fraudulent spend and increasing the ad ROI.
Focus on: mobile fraud prevention
Pricing: a paid service with a 2-week free trial
Interceptd offers fraud prevention based on deterministic and probabilistic data analysis. It features automated blocking of fraudulent traffic sources and blacklisting of sub-publishers.
Interceptd knows how to detect fake followers and engagement on influencer pages. It also allows you to detect keywords used and competitors previously mentioned by the influencer and generate secure links with inbuilt UTM tags.
AppMagic is a platform for mobile apps market analysis that offers a large selection of tools for complex problems solutions.
Focus on: app market data, top charts, trend analysis
Pricing: free and premium adjustable subscription
The company manually classifies apps based on genre, setting, and art style, which eliminates any errors that may arise from automation.
Top Trending is a tool that is tailor-made to quickly identify fastest growing apps and hidden gems.
Market Segment & Market Segment Comparison
The two dashboards tackle two important tasks: comparing the overall market sizes of different niches and checking the composition of top-performers within each market segment, which helps to decide if a niche is worth entering.
Similarity Graph is a tool for identifying not-so-obvious competitors of the reference app.
Advanced search provides users with an opportunity to find apps that fall under many criteria at once (e.g. presence of certain keyword combinations, publisher HQ & size, genre, etc.).
We went over nine mobile analytics services and tools that will help you optimize the product and marketing metrics of your app, improve user experience, and safeguard your ad budgets from fraud.