Fraud Scanner
by myTracker

Fraud Scanner is a new comprehensive mobile fraud prevention tool which will help you to distribute marketing spend more efficiently

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We know better than anyone how much damage fraudsters can bring to ad budgets and valuable datasets. Under our belt, there are thousands of successful cases of prevented fraud in both our own and partner apps. Now, we are happy to make these tools and expertise available to you.

Fraud Scanner by myTracker can detect all types of mobile fraud:
• Click spamming and click flooding
• Bots and emulations
• Post-install fraud
• Payment fraud

Fraud Scanner ensures protection at every stage of interacting with the app. Every install is analysed against a vast number of fraud indicators and metrics:
Combined metrics – aggregated indicators giving you the general view of any fraudulent activities

We have put together and calculated these metrics so that you could promptly assess the overall fraud risk for your project

Hardware metrics – indicators showing the results of a device check

These metrics help you identify suspicious devices that do not fit certain parameters. For example, a device that says it is a Huawei showing up as an iPhone

Click metrics – indicators showing the results of a pre-install check

These metrics help spot attribution anomalies such as Click To Install Time (CTIT) that is way too short or too long

In-app metrics – indicators showing the results of a post-install check

These metrics detect suspicious behaviour after the install attribution such as CPA fraud, lack ofactivity, suspiciously high session frequency and much more

Fraud benchmarks

After analysing millions of installs, we have developed accurate fraud indicator benchmarks for each metric. You can compare them with your ad campaign data to see the amount of fraudulent traffic

With myTracker's Fraud Scanner, you have full control over your marketing workflow

We do not interfere with or reject any traffic volumes. Quite the contrary, we show full data on all installs, indicating those we consider fraudulent.
Equipped with this knowledge, you can make informed decisions on what to do with bad traffic and how to allocate marketing spend based on your needs and circumstances.

Request a demo

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