Audience Segmentation Now in MyTracker

We have added a new tool “Segments” and expanded the possibilities of audience analysis in MyTracker. Now you can conduct deep segmentation of users: divide them into groups according to socio-demographic characteristics, traffic sources, activity and any custom events.

What Can I Do With Audience Segments?

  1. Create your own segments of audience - select any category of users you are interested in;
  2. Perform additional filtering of results in reports only for this segment and, thereby, monitor the behavior of certain users;
  3. Compare the behavior of similar users coming from different traffic sources.

With the help of "Segments" MyTracker allows you to check in a few clicks, for example:

These are just a few of the available scenarios for using the new “Segments” tool. Use its capabilities in reports and work more precisely with your audience and product!