Data suggests that attracting a new user is five times more expensive than retaining one. It is well within your power to keep existing users, and this is where our churn prediction will help.
With churn prediction, you can optimize ad campaigns and adjust your product to retain users.
Why is it hard to predict churn by yourself?
There are three key stumbling blocks here:
Churn prediction is a tool to measure the motivation and loyalty of users joining your app through a particular ad campaign or traffic source.
Our predictive models are based on a billion user actions (opening the app, session actions, in-app activity, use of payments). MyTracker’s machine learning algorithms predict the behavior of millions of users based on the data accumulated for each user. And our churn prediction is available for your projects from the first days of MyTracker’s use.
Churn prediction in MyTracker allows you to:
To forecast churn, select “Churn” in MyTracker’s Builder and then go to “LT Churn Prediction”. Don't forget to specify the time frame, which can be 7, 14, 21, or 28 days.
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