After Apple announced iOS 14.5 and ATT, there were many theories about attribution changes in the mobile marketing industry, which painted a rather bleak picture. It has been a month since the update, and the myTracker team has collected real data on how ATT is impacting the mobile industry globally.
Briefly: limits on campaigns, timers, and data restrictions were confirmed, with some tweaks and improvements to follow. In order to reach maximum efficiency, you should optimize pre-permission prompts and employ comprehensive solutions.
→ When purchasing traffic you should use both SKAdNetwork and IDFA while this data is available.
→ You can and should experiment with the settings of a conversion model as part of the Conversion Value reporting.
→ You shouldn’t neglect pre-permission prompts. Under these circumstances, it is the most efficient way to make an impact.
→ Amid the uncertainty, you should remember the need to attract organic traffic, which means improving ASO and posting more quality content in your app.
→ Use predictive analytics.
With a view to keeping your attribution confidential and accurate under ATT, work with iOS 14.5 together with myTracker.