Fraud identification for web-based ad campaigns has been improved: from now on, in addition to analyzing and checking the first visits to a website, our Fraud Scanner also looks into all sessions of users acquired through ad campaigns.
By checking each and every session, we can better understand the activities of fraudsters. This is how it works for click fraud: if first click analysis is not enough to identify fraud, analyzing all sessions will certainly suffice.
As a result, you can see the fraud sessions on the website, evaluate the real activity of users, and gauge the efficiency of ad campaigns.
For your convenience, all metrics have been grouped into two larger and simpler ones:
For more details on how Fraud Scanner can help you analyze your ad campaign for fraud, check out our video:
Try Fraud Scanner – a fully automated solution to detect and analyze ad fraud thus saving your marketing budgets.