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How an additional tracker can help save your budget

Nowadays, virtually every app that offers paid traffic acquisition has a mobile tracking and analytics tool. This is hardly a surprise — people spend time and money building and promoting their games and apps, and expect that process to pay off. They also want to be able to see how well their product is performing and what needs to be improved. Tracking systems give user acquisition statistics and show how your audience behaves in your app. This gives you a deeper insight into their agenda and choices, where they come from, why they came to you, what they might like to purchase, and what advertising format will be the most effective.

Many apps have a paid tracker embedded from the outset and continue using it as the project grows. However, the more you grow, the more expensive the tracker becomes. This is particularly true for big enterprises with hundreds of thousands of users, as well as for startups that lack the funds required to maintain a tracker. Of course, these costs can arguably be seen as an investment, but what if it takes months or years for it to pay off, and you need to start advertising right now?


Striking a balance between benefits and savings

Let’s assume that tracker attribution costs you USD 0.005 per user. Initially, that means you have to pay USD 180 per year if you have 3,000 new users each month. This is like buying a small-sized ad slot and much less than the salary of a decent software developer or marketer. That’s why this sum often tends to be neglected. As the business grows, channels scale up and attract more and more users. If you continue using the single paid tracker, costs will be rising exponentially. Sadly, revenues often lag behind. Though barely perceptible at the start, tracker costs build up and can eventually exceed the payroll of a fully-fledged development team. 

As a result, companies on average spend over 11% of their marketing budgets on digital analytics alone. This money could instead be spent on new ad channels or great new apps.

There are three ways to solve this problem:

  1. Stop using tracking systems outright. However, you’ll end up blindfolded and struggling to understand what promo efforts are the most effective and, more importantly, losing all user data gathered so far.
  2. Replace your paid tracker with a free one. As a result, you will save a considerable sum, yet potentially undermine efficient business processes. Data transfer may become a problem, if it’s prohibited by the paid tracker. Losing user data would be a catastrophe, which keeps many paid trackers in a position to keep raising their fees.  
  3. Start using a free tracker in addition to a paid one, thereby creating a safety cushion. This additional point of data collection will enhance the analytics quality, while also making you less exposed to any changes likely to affect your main tracker. Now, you can rely on a free tracker to prevent data loss at virtually no cost. If the paid tracker is uniquely positioned to manage a certain critical source, you can continue analysing it while you transfer all other data to a free tracker.

Start saving right away

When you install an additional tracker, you eliminate your dependence on a single service. There are many other advantages, as well. You immediately start saving money from your traffic attribution being partially migrated to a free tracker. You also stop paying for thousands of installs, but continue gathering the related data –especially practical when you use your tracker for data collection only, leveraging a standalone analytics tool for data handling. A free tracker is as efficient in sending data as a paid one, which also helps to save your money.

Using MyTracker as an additional tracker lets you collect better information on your customers while not putting all the eggs in one basket. If you ever become dissatisfied with the tracker you were using, MyTracker will help you keep all data. Should you wish to process data in any other system, MyTracker has you covered with Raw Data API, which enables you to download data with no limitations and in no time at all.

Tags: attribution