MyTracker has become even more convenient and useful for e-commerce: now the E-commerce tool enables you to analyze revenues with a breakdown by order and product of online stores.
E-commerce tool functions in MyTracker:
In this article, we are going to look at the functionality of the new tool with screenshots and usage scenarios.
With Dashboards in MyTracker, you can view the order status and analyze expected or lost revenues.
An order can have three statuses:
Awaiting payment – orders with unpaid goods.
Paid – orders in which all items have been paid for. In this case, some of the items may be canceled or returned.
Canceled – orders with all items canceled or returned.
Order statuses are transmitted to the system automatically. Use them to see how many orders were paid for from a particular advertising channel and how many were returned. With this data, conclusions can be drawn about the effectiveness of the channel.
In addition to actual revenue, MyTracker now gives an opportunity to view expected and lost revenues from online store orders.
Expected revenue means the value of goods after completing a purchase in your cart. This includes data when a customer orders a product with payment upon receipt. Once payment is received, the data from the Expected Revenue moves to the standard Revenue column.
Lost revenue means the cost of goods that have been canceled (not purchased) at the shipping or receiving stage.
Use the Report Builder to provide MyTracker with additional product parameters, such as category, color, size, store location, supplier, etc.
This serves as a tool for analysis by product:
Sales and returns. You can see which products are returned most often, and which, on the contrary, are purchased most often. This information can be applied to the entire assortment or individual outlets to adjust purchases.
Color and size You can see the most and least popular sizes and colors, and then adjust procurement to change the sizes and colors.
Performance of points of sale. You can identify the best pick-up point or store in terms of selling a particular type of product and then adjust the product line-up in those stores based on overall product popularity data.
Product sale and return data can be used to measure the ad campaign performance. Use the Report Builder to analyze sales and returns by ad channel and partner, and to see which campaign performs best in ensuring the purchase of a specific product.
To activate e-commerce analytics, you may need the help of your website developer:
Install a web counter on your website using a plugin or manually.
Create a Data Layer for data transfer.
Set up data transfer to MyTracker.
Activate E-commerce tracking.
In addition to order and product analytics, MyTracker's E-commerce tool offers:
MyTracker supports the DataLayer event marking-up used in Google Analytics 4 and Yandex Metrics, so when you switch from these systems, you won't have to mark up events again – once connected, our system will start collecting data automatically.
To make the most of the tracking capabilities, we recommend gradually implementing our proprietary mark-up after the switch. This will enable you to access all advanced features, such as transmitting multiple payments or order cancelations.
MyTracker's E-commerce takes into account situations where returns are made in stages rather than all at once, thus making it possible to display the most accurate analytics.
For example, a customer who ordered five products on the website with payment upon receipt comes to the pick-up point and rejects two of them. After returning home, he tries them on and rejects two more items. As a result, the customer accepts only one item out of five.
All of this order data will be collected by the Expected Revenue and Lost Revenue metrics in the MyTracker interface.
MyTracker can analyze more than just products and orders. We offer solutions to measure the performance of ad campaigns and protect them from fraud, analyze audience make-up and behavior, as well as forecast and collect revenue data from various sources.
To activate MyTracker, just sign up and insert the web counter into your website code. Following that, the system will start collecting data automatically.
Learn more about your business and make data-driven decisions in MyTracker.
