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Resources Ebook How to Predict a Mobile App's LTV on Your Own
How to Predict a Mobile App's LTV on Your Own
A comprehensive guide to making data-based device revenue predictions
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#LTV #predictiveanalytics | July 04, 2022

App revenue forecasting is a tough task involving complicated data pre-processing and analysis and choosing the proper models and metrics.

In this guide, we will discuss and suggest a number of ways to predict revenue, looking at models for several use cases:

  • a CatBoost model;
  • a linear regression model;
  • a coefficient model; and
  • an extrapolation model based on a logarithm.

You will learn to use raw data, pre-process it and prepare it for analysis, as well as choose models and properly assess them using your metrics.