Tracking links

With MyTracker, you can create as many tracking links as you need for any campaign. These links help identify users that appear in your app after clicking or viewing an ad.

How it works#Copy URL

Tracking links need to be embedded into your partners’ ads. When prospects whose attention was caught by an ad, follow a tracking link, MyTracker collects their initial stats. Once a new user has installed your app or visited a website, the new installation is linked to the ad campaign, thus providing a way to assess traffic performance, while adding more information about the user’s payments, activity, and other events, affecting marketing performance.

To add a link, see sections Regular and Smart tracking links.

Link types#Copy URL

Tracking links can be of two different types:

• Regular links (supporting one app only).
• Smart links (supporting multiple apps and redirecting users to the relevant platform (iOS, Web, etc.).
• Pre-install tracking links.
• VK Mini Apps tracking links.
• VK Play tracking links.

Our status indicator makes link activity monitoring a simple job.

• Active means that within the last 24 hours the relevant link generated post click or post view conversions, such as impressions, clicks, installs, re-installs, first site visit, or re-engagements.
• Not active means that none of the above took place over the last 24 hours, and it may be time to reconsider your link placement process.
• No data means that MyTracker has not received data from a tracking link yet.

Duplicate links#Copy URL

If you need to create several similar tracking links, use duplication. You can add a duplicate to the same campaign or to a new one.

To duplicate a link, you can use one of the following ways:

• In the tracking links list, expand the list of actions and click .
• On the selected tracking link view page, click Duplicate link.

Turn on the To the new campaign option to duplicate the campaign along with the tracking link. The settings of the new campaign will be identical to the settings of the current campaign — the form will be filled out automatically, but you can change the campaign name, partner, and traffic type.

If you duplicate a link in the current campaign, you can change only the name of the tracking link.

For more details, refer to the Regular tracking link и Smart tracking link sections

Links archive#Copy URL

If a tracking link is not used or has been created by mistake, it may be archived. Archiving does not affect the data collection process and comes in handy when you have numerous links. Archived tracking links are labelled with the Archived icon and removed from MyTracker list, while MyTracker continues to collect their data.

To move a tracking link to the archive, click To archive on the view tracking link page. If necessary, you can display the archived tracking links by turning on the Show archived toggle and continue working with them.

To restore a tracking link from the archive, click Restore on the View tracking link page. The tracking link will be displayed again in all MyTracker lists.