Rolling Retention limit

Rolling Retention shows the percentage of new audience that return in the project after a specified time frame and later. Learn more about the Rolling Retention.

By default, Rolling Retention (RR) takes audience activity up to the moment when you build a report. It may be not convenient, for example, when you compare data between different dates results will be affected by the length of RR periods.

To set a common RR period enter the Rolling Retention limit in Settings. For example:

  • RR1h with a limit of 1 week – the percentage of the audience who was active from later - an hour after appearance and during 1 week
  • RR3d with a limit of 1 month – the percentage of the audience who was active from later - an 3 days after appearance and during 1 month

You can set up Rolling Retention limit for all myTracker reports at once or for a separate report in the Constructor. For more details, refer to Settings section