LTV

LTV (d)

LTV – the total revenue received from new devices for the specified period (revenue from ad placement, in-app payments, subscriptions and custom revenue).
New devices are those that have the first visit of the website (hit) or the app installation in the selected report period. As compared to Revenue LT that shows revenue for "device lifetime", LTV is calculated for the specified period (day, weeks, month, year) after first hit or mobile app installation

LTV*LifeTime metric
LTV AT*Attribution Time metric

LTV (u)

LTV – the total revenue received from new users for the specified period (revenue from ads placement, in-app payments, subscriptions and custom revenue).
New users are those who appeared in the selected report period. As compared to Revenue LT that shows revenue for "user lifetime", LTV is calculated for the specified period (day, weeks, month, year) after the user appearance

LTV*LifeTime metric