myTracker is multi-platform analytics and attribution.
myTracker let you know who users are, where they came from and how to retain them:
myTracker is free with no limits on data volume and storage time!
You integrate SDK into your app and website, publish the changes and myTracker starts to collect data. You can already run reports on accumulated statistics and grow your project.
Create a tracker.my.com account and log in to myTracker.
For Web platforms simply install the counter code, and myTracker starts gathering.
For mobile platforms:
Your development team can already test the SDK. After your app is live in the store, the SDK will start tracking real data.
Before you publish the app and run advertising campaigns, please, check the list:
Check myTracker configuration
Default settings aren't always relevant for all applications.
bufferingPeriod is an interval (in seconds) during
which events will be accumulated locally on the device before sending to the server.
Default value is 15 minutes, i.e. all custom events marked in the application
are sent to myTracker server once every 15 minutes.
Change the buffering period if the average user session in your application
is less than 15 minutes, or your application is rarely used,
or you have important events to get as fast as possible,
or use the
flush method after each critical event.
Learn more for iOS,
Together with your product and marketing teams, make sure all necessary custom events are sent to myTracker
User in-app actions, such as adding an item to the cart, recording on a test drive, etc., are marked with custom events. Before you update an app in the store, check that events are correctly marked for both the product and marketing teams, and it is sufficient to assess user behavior and optimize advertising campaigns.
Decide do you need a deeplink in your advertising campaigns
Deeplink works great with new users and users who have already installed your app. With smart links, you can set up an advertising campaign for the whole audience and direct users who installed your app directly to a specific location within your app, bypass the app store. This requires configuration on the development side.
Also, decide on the deeplink scheme, which you support in the app
Upload the keys to verify payments
By default, all myTracker financial metrics and prediction work only on verified purchases. Besides, some data, for example, subscription tracking, cannot be obtained without verification. Upload the keys to verify payments into the myTracker interface.
Before you run an advertising campaign, make sure the current version of the app in the store supports myTracker
In the store application update does not happen immediately. Before you run an engagement campaign, make sure SDK myTracker is embedded to the current version of the app in the store.
Also, since Install for myTracker is the first time an app has been launching with the SDK embedded, it takes some time for your current audience to appear in myTracker. This time depends on speed of the app updating in different app stores, and frequency of use of your app. On average, this period takes from 1 to 3 months, but may increase depending on the type of application.