You will learn what custom events are, how to properly mark them up to get useful information about user behavior when interacting with the product, and how to set up event tracking in the analytical system.

Next, we will look at four scenarios for working with custom events and the Funnels tool in MyTracker and create funnels for:

• Conversion analysis in a video editor app
• Evaluation of the effectiveness of onboarding in the application
• Analyzing the effectiveness of a push campaign
• Identification of problems with functionality on the site