01Wide selection of advertising sourcesMyTracker is compatible with all major advertising platforms and partners, while also allowing you to add your own platforms.02Mobile and web attributionSingle-window functionality for traffic sourcing and analytics across mobile and web.03Protect your app and secure your marketing spendSafeguard your app campaigns from mobile fraud and stop paying for fake installs with Fraud Scanner.04No limits on raw data download and storageStore and download all you want. Use the MyTracker API to generate customized reports05Billboard and out-of-home ad trackingSee which outdoor ads resulted in app installs. Get a highly accurate picture down to individual creatives and deploy post-install analytics.06Deep and smart linksTake users who click on an ad to an app screen you choose. Supports all platforms as well as deferred deep linking.07Over 200 report metricsMyTracker offers 200+ metrics that can be combined in various ways. They include ROI, LTV, ARPU, ARPPU, DPU/WPU/MPU, retention and rolling retention, purchases, subscriptions, etc.08AudiencesSegment your audience by activity, device specs, geo location, churn probability and other parameters and send your audience segments directly to advertising platforms.