MyTracker blog

A one-stop resource to help you be strategic about your mobile marketing. Get insights into mobile attribution, predictive and cross-channel analytics, fraud prevention, personalization and more.
#mobile fraud

All Ad Fraud Data Now Available in One Dashboard

Accessing fraud data in MyTracker has now become even easier! See how to access the key ad fraud data for your project in one easy dashboard. 

New Way to Detect Fraud Using Machine Learning in MyTracker

Uncover fraud that is hard to detect through regular means using the new AI Fraud Detector. Try it while it's free!

The Ultimate Guide to Identifying and Preventing Mobile Ad Fraud

Types of mobile ad fraud to watch out for, how to catch mobile ad fraud, ad fraud trends and evolution, how to protect against and prevent mobile ad fraud before it happens, how to choose an anti-fraud solution and more!

Key Mobile Fraud Trends by Platform, Region, and App Category

This study provides an overview of fraud types in different app categories and regions of the world. Using the Fraud Scanner tool, we analyzed over 800M installs over 2021 and analyzed them for click, hardware and post-install types of fraud.

A Step-by-step Guide to Exporting Raw Data from MyTracker and Analyzing It for Fraud

In this guide, we will look at working with raw data and fraud using the Quick Installs metric.

Segment and raw data export for Fraud Scanner

Learn how to give your ad partners a clear picture on install fraud and move to a new level of fraud analytics.

Types of Mobile Ad Fraud and Mobile Fraud Metrics

All you need to know about the five types of mobile ad fraud (click flooding, click injection, bots, prohibited traffic, and SDK spoofing) and how to identify fraud using special fraud metrics.

    3 Steps to Spotting Fraud in E-commerce Apps with Fraud Scanner

    We'll walk you through 3 easy steps to detecting and preventing fraud in e-commerce apps and give actionable tips on how to communicate with your ad partner once fraud had been detected.

    3 Types of Metrics to Detect Bots in Mobile Apps & How to Use Them

    All you need to know about detecting bots in mobile apps in our guide!

    The 10 Worst Fraud Scenarios in E-commerce Apps

    Only 60% of internet traffic is human, with the remainder generated by various bots. Learn about different types of e-commerce fraud to take adequate measures to improve your earnings and boost your app’s efficiency.

    How to Protect Gaming Apps from Fraud in 2021

    This article will walk you through 4 easy steps towards detecting and reporting mobile fraud using the Fraud Scanner tool by MyTracker.

    How to spot mobile ad fraud

    At MyTracker, we often encounter fraud in mobile ads, and today we're going to talk about how to detect it and protect your budget. Mobile fraud is rampant in advertising, affecting any and all mobile app owners who seek to promote their product and attract users.