Web tracking

The success of any project hinges on the understanding of the target audience. Even though users increasingly go for mobile apps, websites still attract a fair share of traffic.

MyTracker can help you gather data on your web audience and get a comprehensive view of all your project platforms. This includes identifying the number of unique users, tracking the use of different platforms (Web, iOS, Android), attributing the collected data to an ad campaign, and more.

How it works

Web tracking is enabled by the Top Mail.Ru counter. The counter code is embedded in your website pages, making visitor data tracking possible. Using the counter ID, MyTracker can gather website statistics, enrich them with mobile data, and display analytics for all platforms in a single window.

Where to start

1. Create a web app in MyTracker.
2. Add a web counter. If you've already implemented the Top Mail.Ru counter on the website, just provide the counter ID. If you haven't, you can create a new counter.
3. Set up the counter: turn on user and goal tracking.

Do not mistake Goals for Events when it comes to Top Mail.Ru.
Goals correspond to custom events in MyTracker, including registrations, adding to cart, visiting a website, etc.
Events, e.g. scroll depth and page errors, are not gathered by the tracker.

4. Install the counter code on all pages of your website.

Web data

After you add and set up the counter, MyTracker will start to collect stats from your website:

• hits (page views);
• achievement of goals (user registration, adding to the cart, etc.), their value and parameters;
• sessions;
• new audiences;
• metrics divided up by ad campaign, partner, and other traffic sources;
• number of attribution and re-attribution;
• user activity metrics: DAU, MAU, WAU, etc.

View the initial statistics in the Dashboard and build your own reports in the Report builder.