In project analytics, it's essential not to miss the user for the device IDs, which would then make you miss out on your audience size and its behavior.
MyTracker will help you gather statistics on authorized users in the project (not only on devices), which means you get a number of advantages when analyzing the project:
It works only for apps with registration and authorization mechanisms.
The app developer assigns each registered user a unique
that is not linked to a device or platform,
and configures the data transfer to MyTracker.
With the help of these user IDs, MyTracker gathers stats on the project:
it can reconcile events across multiple devices and platforms,
and different applications when there is a common user base.
For example, in the figure below, a user 123 has two devices. Each time the user makes a payment on either device, MyTracker records that action along with the 123 identifier. This enables MyTracker to aggregate both devices' data into a holistic view of user payments.
User attribution performs by the same rules as device attribution. The only difference is the attributable event: for devices — the installation or the first site visit, for users — the registration or other event passed with the user ID first (launch, payment, etc.).
In general, attribution may be described as follows:
The first event can be not only registration, but also authorization, payment, etc. This is possible if the user registered in the app before the app developer connected the MyTracker SDK and configured the user ID transfer.
The click or view, that led to a user's registration, will not always coincide with the click/view followed by the installation or first hit. For example, a user might register a week after installation by clicking a different ad.
The user attribution scheme was updated on April 29, 2022. Until then, new users and devices were always attributed to the same sources.
After updating the scheme, the historical data remained unchanged, i.e. the sources to which users were attributed before April 29th remained the same.
Reattribution allows you to identify the campaign, that brought users back to your project.
In general, reattribution may be described as follows:
For details, refer to the Reattribution section
MyTracker allows you to notify partners of the results of user campaigns: report new users and re-engagements.
Use postbacks to optimize partner campaigns. For details, refer to Postbacks и Sending postbacks sections.