How do you earn money from your app? Do you use subscriptions, paid content, or ads? myTracker gathers all revenue types and helps you check the success of your strategy — calculates ROI, LTV, and ARPU, and shows you stats by traffic sources.
There are four revenue types: in-app payments, subscriptions, ads, and custom revenue.
In-app payments can include selling goods, game currency, new level, and other transactions in the app. It's a one-time purchase characterizing user active interest.
To track in-app payments, configure SDK, and set up payment verification. For more details, refer to the Purchase tracking section.
Subscription implies regular payments for paid content in the app. It may be a monthly magazine, season broadcast, etc. myTracker also collects trial subscriptions, trial to paid conversions, and renewals.
To track subscriptions, configure SDK, and set up payment verification. For more details, refer to the Purchase tracking section.
Hosting ads in your app is another way to generate revenue. You engage more audience and your revenue increases.
Stats on ad revenue are provided by monetization partners. Therefore you need to connect a Partner account to myTracker to collect data. For more details, refer to the Ad monetization section.
Custom revenue involves other payment transactions that cannot be sent as ads revenue, in-app payments, or subscriptions. For example, it may be offline purchases or WeChat payments. In other words, it is any revenue for which there is not yet another mechanism for collecting data.
To send custom revenue, use S2S API. For details, refer to the Import events section.
We don't recommend you upload ad revenue, in-app payments, and subscription as custom revenue, it'll cause data distortions
myTracker provides several ways to analyze and process data:
Select the menu Reports → Dashboard → Monetization to analyze total revenue, paying audience, and profit:
Select the menu Reports → Constructor to pick up the metrics and dimensions you need. For instance, you can build a report broken down by revenue type:
Through the menu Reports → Templates, select default templates:
Use API to export raw data and reports without a web interface. For information, refer to the Export API section
You can share data on in-app payments and subscriptions with partners. For instance, when you work with the ad network and should send them a percentage of income.
To share data with a partner, set up postbacks on payments:
For more information about data sharing, see the Postbacks section