Purchase tracking

You can monetize the app with in-app purchases. It’s a one-time purchase, characterizing a user’s active interest, for example, the purchase of virtual currency, levels in the game, or bonuses.

myTracker helps you assess the efficiency of the IAP (In-app Payment) model and optimize your solution:

  • provides data on user activity;
  • shows which product is more popular;
  • tracks conversion to a paying audience;
  • calculates total and average revenue per user, etc.

myTracker can track purchases from the Apple App Store and Google Play Store. To learn how to track different revenue types, see the Revenue tracking section

Track data

  1. Configure in-app purchase tracking:
    • just install myTracker SDK into the iOS and Flutter app, and payments will be automatically tracked
    • ;
    • use special API methods for Android and Unity Android. See the sections about Android and Unity SDK.
  2. Set up payment verification. myTracker will check each payment and let you exclude fraud and test transactions from stats.

Done! Now you can track purchases into your app.

Analyze data

myTracker provides several ways to analyze and process data: Dashboard, Reports constructor, templates, and Export API.

Dashboard

Select the menu Reports → Dashboard → Monetization to see the share of in-app payments in total revenue and compare ARPU calculations on in-app payments and subscriptions.

Report constructor

Select the menu Reports → Constructor to pick up the metrics and dimensions you need. Set the Revenue type → In-app payment filter to see the in-app payments stats. For instance, to estimate the amount of income that a particular product brings.

Templates

Through the menu Reports → Templates, select Financial statement or Financial statement by traffic source and set the Other filters → Financial metrics → Revenue type → In-app payment.

API

Use API to export raw data and reports without a web interface. For information, refer to the Export API section