Twitter integration

Twitter Ads is a platform to promote projects on Twitter. The platform provides more than 20 options to showcase your content and connects you with loyal audiences.

Integration with Twitter allows you to evaluate traffic efficiency: collect data on clicks, impressions, and campaign costs.

Twitter attribution

Twitter belongs to Self-Reporting Networks (SRN), which independently link new users with clicks and impressions on their own traffic and do not use third-party tracking systems.

You can use MyTracker tracking links only for web attribution.

Tracking links(Web)

To track the number of engaged web audience and determine the traffic quality, you can use MyTracker's tracking links:

  1. In MyTracker, create an ad campaign, selecting Twitter as the Partner.
  2. Add tracking links to the campaign.
  3. Share the tracking link with your partner. You can copy Direct URL, Click or Impressions URL from the Tracking links tab and either send it to your Twitter Ads manager or paste it into your ad yourself.

For details, refer to the Tracking section

Connecting account

To collect data on campaign costs, clicks and impressions, connect your MyTracker account to Twitter accounts:

  1. Sign in to Twitter Ads.
  2. In MyTracker, open the integration page.
  3. Select a MyTracker account that has apps you need.
  4. Press the Link Twitter account button. If MyTracker does not yet have access to your Twitter account, you will be redirected to the Twitter server, where you will need to press the Authorize app button.
    After some time, your Twitter account and sync status indicator will be displayed on the integration page. Account stats will appear within 24 hours.

You can link multiple Twitter accounts. To do so, sign out of one Twitter account, sign in to another, and click on Link Twitter account once again. To disable import, remove the corresponding account from the Twitter integration page.

Collected stats will be related to those MyTracker campaigns whose links are embedded in Twitter ads. If not, the campaign on MyTracker side will be automatically created under the name [ID Twitter campaign]_[Twitter campaign name].

Automatically created campaigns for web application do not contain tracking links, so MyTracker will not be able to link the user’s appearance with a click on Twitter advertising, and all new users will be attributed to the organic. To prevent this, we recommend using tracking links from MyTracker.

Results

After successful integration, MyTraсker will collect daily data on your active campaigns in Twitter Ads: clicks from partners, impressions, and campaign costs.

To see the Twitter stats:

  1. With Report builder in the Partners filter select Twitter.
  2. Add dimensions by a Campaign and Tracking link.
  3. Make sure that Impressions, Clicks from Partner, and Campaign cost appear on the selector list.
  4. With tracking links from MyTracker (for web application) you can see the number of clicks tracked by MyTracker, in addition to the number of clicks according to data from the Partner (Clicks from Partner), as well as add metrics ROI and LTV.

  5. Press the Calculate button.

Troubleshooting

If you see no Twitter stats in a MyTracker report:

  • Make sure the MyTracker SDK has been integrated into your app.
  • Make sure that the Twitter integration page displays a successful link (highlighted in green) and the relevant accounts. It is possible that the name you used to link Twitter has no access to the account. Try signing in to Twitter using a different email and repeating the connecting steps (press the Link Twitter account button in MyTracker once again).
  • Go to Twitter Ads and make sure that the Twitter campaign has been launched and has fetched clicks.

If you have any questions, please contact our support team in any convenient way.