Twitter Ads is a platform to promote projects on Twitter. The platform provides more than 20 options to showcase your content and connects you with loyal audiences.
Integration with Twitter allows you to evaluate traffic efficiency: collect data on clicks, impressions, and campaign costs.
Twitter belongs to Self-Reporting Networks (SRN), which independently link new users with clicks and impressions on their own traffic and do not use third-party tracking systems.
You can use MyTracker tracking links only for web attribution.
To track the number of engaged web audience and determine the traffic quality, you can use MyTracker's tracking links:
For details, refer to the Tracking section
To collect data on campaign costs, clicks and impressions, connect your MyTracker account to Twitter accounts:
You can link multiple Twitter accounts. To do so, sign out of one Twitter account, sign in to another, and click on Link Twitter account once again. To disable import, remove the corresponding account from the Twitter integration page.
Collected stats will be related to those MyTracker campaigns whose links are embedded in Twitter ads. If not, the campaign on MyTracker side will be automatically created under the name [ID Twitter campaign]_[Twitter campaign name].
Automatically created campaigns for web application do not contain tracking links, so MyTracker will not be able to link the user’s appearance with a click on Twitter advertising, and all new users will be attributed to the organic. To prevent this, we recommend using tracking links from MyTracker.
After the successful integration, MyTraсker will collect daily data on your active campaigns in Twitter Ads: clicks from partners, impressions, and campaign costs.
To see the Twitter stats:
With tracking links from MyTracker (for web application) you can see the number of clicks tracked by MyTracker, in addition to the number of clicks according to data from the Partner (Clicks from Partner), as well as add metrics ROI and LTV.
If you see no Twitter stats in a MyTracker report:
If you have any questions, please contact our support team in any convenient way.