TikTok for Business is a platform that enables brands and marketers the solutions to engage with the TikTok community. It provides access to all TikTok ad formats: TopView, which is the ad that appears when a user first launches the TikTok app, Brand Takeovers (full-screen ads), In-Feed Ads (videos embedded into user feed), etc.
myTracker's integration with TikTok for Business lets you collect stats on your promotional activities on TikTok, get to know your actual audience (via metrics like MAU, LTV, etc.), and boost the inflow of quality traffic.
This integration has been pre-configured in myTracker. To get data on TikTok ads, all you have to do is use a tracking link created in our system:
myTracker informs TikTok for Business about events via postbacks, passing only the event number, but not event parameters. For example, the partner gets the Add to cart event but doesn't learn which product has been added to the cart
You can send postbacks to TikTok for Business for the following custom events:
For a detailed description of events, see the TikTok For Business documentation
After the campaign is launched, myTracker will gather data on the number of clicks, impressions, and installs brought by the partner. To view this results, build a report in myTracker:
If you see no TikTok For Business stats in myTracker: