TikTok for Business is a platform that enables brands and marketers the solutions to engage with the TikTok community. It provides access to all TikTok ad formats: TopView, which is the ad that appears when a user first launches the TikTok app, Brand Takeovers (full-screen ads), In-Feed Ads (videos embedded into user feed), etc.
MyTracker's integration with TikTok for Business allows you to collect stats on your promotional activities on TikTok, to get to know your actual audience (via metrics like MAU, LTV, etc.), and to boost the inflow of quality traffic.
In accordance with TikTok's guidelines for Mobile Measurement Partners, MyTracker has regularized how raw view-through attribution data is shared with advertisers. Post-view impression data will be restricted, and the view-through attribution (VTA) device IDs will only be shared at the network level.
These restrictions do not affect post-click attribution data and aggregated VTA data in the UI (Report builder and Dashboards).
If you have any questions, please contact our support team.
This integration has been pre-configured in MyTracker. To get data on TikTok ads, all you have to do is use a tracking link created in our system:
If you use more than one TikTok For Business advertising account to promote the app, you can list a few TikTok App IDs, separated by commas without spaces
MyTracker informs TikTok for Business about events via postbacks, passing only the event number, but not event parameters. For example, the partner gets the Add to cart event but does not learn which product has been added to the cart
You can send postbacks to TikTok for Business for the following custom events:
For a detailed description of events, see the TikTok For Business documentation
After the campaign is launched, MyTracker will gather data on the number of clicks, impressions, and installs brought by the partner. To view this results, build a report in MyTracker:
If you see no TikTok For Business stats in MyTracker:
If you have any questions, please contact our support team in any convenient way.