TikTok for Business integration

TikTok for Business is a platform that enables brands and marketers the solutions to engage with the TikTok community. It provides access to all TikTok ad formats: TopView, which is the ad that appears when a user first launches the TikTok app, Brand Takeovers (full-screen ads), In-Feed Ads (videos embedded into user feed), etc.

myTracker's integration with TikTok for Business lets you collect stats on your promotional activities on TikTok, get to know your actual audience (via metrics like MAU, LTV, etc.), and boost the inflow of quality traffic.

Integration stages

This integration has been pre-configured in myTracker. To get data on TikTok ads, all you have to do is use a tracking link created in our system:

In myTracker, create an ad campaign, selecting TikTok For Business (ByteDance) as the Partner.
Add a tracking link to your app.
Enable postbacks to be sent to the partner’s system:
- Go to the Postbacks tab and press .
- In the opened window, specify TikTok App ID. To find out this identifier, contact your TikTok For Business manager. For more details, see the partner documentation.
- Select Send attributed for all events:
  - Send attributed — to send only postbacks related to users attracted by your partner's marketing campaign;
  - Send all — to send postbacks related to all app users.
- Select Partner event name for custom events. This is a number, predefined by TikTok For Business, which you can find in the table Supported events.

myTracker informs TikTok for Business about events via postbacks, passing only the event number, but not event parameters. For example, the partner gets the Add to cart event but doesn't learn which product has been added to the cart

Share the tracking link with your partner. You can copy Click or Impressions URL from the Tracking links tab and either send it to your TikTok for Business manager or paste it into your ad yourself.

Supported events

You can send postbacks to TikTok for Business for the following custom events:

TikTok event	Number
2D_retention	6
add_payment_info	127
add_to_cart	22
add_to_wishlist	128
launch_app	129
checkout	20
complete_tutorial	131
view_content	29
create_group	135
create_role	39
generate_lead	24
inapp_ad_click	132
inapp_ad_impr	133
join_group	134
achieve_level	40
loan_application	118
oan_approval	105
loan_disbursal	103
login	114
pay	2
rate	138
registration	1
search	140
spend_credits	141
start_trial	142
subscribe	143
unlock_achievement	144

For a detailed description of events, see the TikTok For Business documentation

Results

After the campaign is launched, myTracker will gather data on the number of clicks, impressions, and installs brought by the partner. To view this results, build a report in myTracker:

In the Report constructor, select TikTok For Business (ByteDance) in the Partners filter.
You can also add dimensions by traffic:
- SubID Campaign (campaign id);
- SubID Creative (advertisement id);
- SubID Ad Set (ad set id);
- SubID Network (application name / traffic channel).
Press the Calculate button.

Open this report in the Constructor

Troubleshooting

If you see no TikTok For Business stats in myTracker:

Make sure the myTracker SDK has been integrated into your app.
Make sure your ad campaign with the partner is active, and clicks are recorded in the TikTok For Business.

If you have any questions, please contact our support team in any convenient way.