Ad accounts

Connect the advertiser's account to collect statistics on VK Ads + myTarget campaigns. Data on the number of impressions and advertising costs allows you to evaluate traffic efficiency, app conversions, and ROI.

Attribution

In MyTracker, you can select one of the existing possibilities to track the audience, attracted by the VK Ads + myTarget ad campaigns:

Tracking links

You can use common MyTracker Click-URL or Impressions-counter URL for web and mobile attribution:

1. Create the ad campaign in MyTracker.
2. Add the tracking link to the campaign.
3. Use the tracking link in the VK Ads + myTarget advertising. You can copy this link on the tracking link view page and add to the advertisement.

Learn more in the Tracking section.

SKAdNetwork attribution (iOS)

Starting with v2.1.2 of the SDK, MyTracker supports automatic acquisition of aggregated SKAdNetwork data for install attribution on iOS 14.5+.

Integration

MyTracker integrates with VK Ads + myTarget via API. With the help of API requests, MyTracker collects statistics from the partner's network if you provide an access token to advertising data. Every 6 hours, MyTracker will use the token when accessing the API to acquire data on impressions, clicks and costs of campaigns and banners.

MyTracker provides two ways for integration — with an already launched campaign in VK Ads + myTarget, and without it.

INTEGRATION WITH A CAMPAIGN LAUNCHED IN VK ADS + MYTARGET

If you already have a campaign in VK Ads + myTarget, then after you configured the integration, the analogue search in MyTracker will be performed; if there is no analogue of the campaign, then MyTracker will create it automatically along with the tracking link. After that, you will view statistics on costs, clicks and impressions, including historical data.

To receive data on installs, first site visits, and attracted audience statistics, use MyTracker tracking links in VK Ads + myTarget banners.

Data on campaign events without tracking links transferred to VK Ads + myTarget banners will be included into organic.

INTEGRATION WITH NO CAMPAIGN LAUNCHED IN VK ADS + MYTARGET

To acquire data on campaign events, create a campaign and a banner in VK Ads + myTarget using the tracking link from MyTracker. See the Tracking Links section for more details.

To collect statistics on impressions, campaign cost and clicks, configure the VK Ads + myTarget integration in MyTracker. MyTracker will automatically detect that the campaign has an analogue in VK Ads + myTarget and load data for the last 2 weeks.

Integration configuration

To configure the integration:

1. In MyTracker, on the Ad accounts page, select the MyTracker Account for the partner integration. If integration with VK Ads + myTarget is already connected to the selected MyTracker account, you will see the list of linked partner accounts, their types and statuses.

MyTracker provides single sign-on with VK Ads + myTarget, that is why it is important to check that you sign in to the proper account before configuring integration.

2. Click Link VK Ads + myTarget account:
• If you are logged in to the Agency or Manager account in VK Ads + myTarget, then on the Access permission request page, select one of the options:
• Grant access to the "name@example.com" account — full access to the Agency or Manager account and its sub-accounts;
• Grant access to the client or manager account — access to a particular sub-account or the Manager account.
• Click Allow access.


After you allowed full access to the Agency or Manager account, MyTracker will synchronize all sub-accounts shortly.

• If you are logged in to the Advertiser account in VK Ads + myTarget, then on the Access permission request page, click Allow access.

If you do not have the VK Ads + myTarget account yet, the system opens the account registration form.

After the successful integration, the Ad accounts tab will display information about the type and status of the connected VK Ads + myTarget account.

You can delete integration at any time. Deleting integration will not affect the integrity of the already received data, but new campaign data acquisition and synchronization between account and campaign will be stopped.

Results

After you connected the integration, MyTracker receives additional statistics on VK Ads + myTarget campaigns — the number of clicks, impressions, and the cost of the ad placement.

To evaluate the results of campaigns, build a report in MyTracker:

1. In the Report builder, in the Partners filter, select VK Ads + myTarget.
2. Add the Impressions, Campaign cost, Clicks, and New Devices metrics to see the results of your ad campaigns.
3. Additionally, you can add sections by traffic sources:
   • SubID Campaign (campaign ID);
   • SubID Creative (ad ID);
   • Sub ID 2;
   • SubID 3.
4. Click Calculate.

Sending postbacks

To optimize advertising campaigns: increase the number of conversions and traffic quality, you can send information about any events within the application and incoming payments to VK Ads + myTarget.

For more details, see the Postbacks section.

MyTracker sends information about the Install event automatically.

The status of the Install event on the VK Ads + myTarget side will change to Installed after the system receives 10 conversions from MyTracker.

Troubleshooting

If you can not receive detailed statistics for VK Ads + myTarget campaigns in MyTracker reports:

• Make sure the MyTracker SDK has been integrated into the app.
• Make sure that on the integration page with VK Ads + myTarget, you successfully connected the Advertiser account. If you connected the Agency account, ensure that in VK Ads + myTarget the Advertiser sub-account, through which MyTracker collects statistics, is linked to this account.
• Make sure that you launched the advertising campaign in VK Ads + myTarget.

If you have any questions, please contact our support team in any convenient way.

See also VK Ads + myTarget instructions on how to integrate accounts, track campaigns, and set up in-app events