Connect the advertiser's account to collect stats on myTarget campaigns. Data on the number of impressions and advertising costs lets you evaluate traffic efficiency, app conversions, and ROI.
If you select an agency or manager account, stats on all of their clients will appear in MyTracker. For details see the myTarget documentation.
The access status is color coded:
After allowing access on the same page, you can withdraw access at any time using the Delete button. Any rejected or deleted request you can send again.
After the successful connection of the account and confirmation of access, MyTracker will receive additional stats on campaigns with a partner myTarget: ad impressions and cost. New metrics are available in the Constructor: Impressions and Campaign Cost. Stats will be available only for ads in which the MyTracker tracking links were used.
For campaign optimization: to improve conversion rate and traffic quality, you can send information to myTarget about any custom events within the app and incoming payments. See the section Postbacks.
See also myTarget instructions on how to integrate accounts, track campaigns, and set up in-app events