Huawei Ads integration

Huawei Ads is a service to advertise your app on AppGallery, Huawei Video, Huawei Music, and on other ecosystem product and integrated partners. The service provides diverse popular ad formats and 700 million monthly active users.

Integration with MyTracker allows you to track the number of engaged audience and measure the effectiveness of Huawei Ads campaigns.

App tracking

To track stats, you need Huawei Ads identifiers — Link ID. MyTracker uses this identifier in API queries to get the data needed to attribute installs and registrations to Huawei ads.

To set up tracking for an app, you need to create a Link ID in Huawei Ads, add it to MyTracker. Step-by-step instructions:

  1. In Huawei Ads, associate your app with MyTracker:
    • In the partner interface, go to Tools → Delivery assistance → Analytics association and click New.
    • On the page displayed, select your app from the drop-down list. In the Tool provider field, enter MyTracker, leave the other fields blank and click Submit.
    • Use the generated key (Link ID) to link MyTracker and Huawei Ads.
  2. Add generated key to MyTracker: on the Huawei Ads integration page, select your app and enter the key in the Huawei Ads link ID field. Click Save.

Done! Before launching an advertising campaign, test the integration on a test conversion. For details, refer to the Huawei Ads documentation.

Results

After you set up integration and launch a campaign, MyTracker will gather data on engaged audiences and the list of campaigns, that resulted in app installs and registrations.

MyTracker will automatically generate entries for partner campaigns with tracked data, labelled [Huawei Ads campaign ID] Campaign name in Huawei Ads. They are not editable, but may be used to report stats.

To evaluate the effectiveness of Huawei Ads traffic, build reports in MyTracker:

  1. In the Report builder, select Huawei Ads in the Partners filter.
  2. You can also add dimensions by traffic:
    • SubID Campaign (campaign id);
    • SubID Creative (creative id);
    • SubID Ad Set (ad task id);
    • SubID Network (publisher id).
    • SubID 2 (campaign name).
    • SubID 1 (creative name).
    • SubID 5 (name of the ad task).
    • SubID 3 (ad type, for example, banner or video).
  3. Add extra selectors to determine the quality of your traffic (for example, average session duration, revenue).
  4. Click Calculate.

Troubleshooting

If you see no Huawei Ads stats in MyTracker:

If you have any questions, please contact our support team in any convenient way.