DoubleClick is a Google marketing platform for purchasing media advertisements, as well as planning and managing multi-channel marketing campaigns.
With DoubleClick as with any other partner, it's essential to evaluate the efficiency of paid traffic. With data on user acquisition, a partner can successfully manage ad campaigns, while you can rebalance the budget, suspend an ad, or avoid overpaying for new clicks.
Integration with MyTracker allows you to track the number of users acquired from DoubleClick campaigns.
The Link ID app identifier links data between MyTracker and DoubleClick. MyTracker uses it to link tracked installs to the partner’s ad campaign. For each install, MyTracker sends a request to DoubleClick about the relevant click on the ad. If the request is confirmed, the tracking system will attribute the install to the ad and automatically create a corresponding ad campaign in the interface. You can collect install stats from DoubleClick and evaluate the platform’s campaigns.
The DoubleClick Link ID should not be confused with the Google Ads Link ID, these are two different app IDs.
Done! Proceed to launching a DoubleClick ad campaign (Display and Video 360 documentation for more details), ), and after a while you’ll be able to generate a report on the number of acquired users and see the list of campaigns, that resulted in app installs.
After successful integration, MyTracker will provide an analytical base for assessing DoubleClick campaigns. It includes the number of installs (by individual campaign, among others) and stats on the quality of acquired users (further activity, LTV, etc.).
To evaluate the efficiency of DoubleClick traffic, build reports in MyTracker:
MyTracker automatically creates campaigns that led to installs. Their naming pattern is Campaign name DoubleClick Campaign ID. They’re uneditable, but may be used to report statistics
If MyTracker’s report does not show any installs:
If you have any questions, please contact our support team in any convenient way.