DoubleClick integration

DoubleClick is a Google marketing platform for purchasing media advertisements, as well as planning and managing multi-channel marketing campaigns.

With DoubleClick as with any other partner, it's essential to evaluate the efficiency of paid traffic. With data on user acquisition, a partner can successfully manage ad campaigns, while you can rebalance the budget, suspend an ad, or avoid overpaying for new clicks.

Integration with MyTracker allows you to track the number of users acquired from DoubleClick campaigns.

How it works

The Link ID app identifier links data between MyTracker and DoubleClick. MyTracker uses it to link tracked installs to the partner’s ad campaign. For each install, MyTracker sends a request to DoubleClick about the relevant click on the ad. If the request is confirmed, the tracking system will attribute the install to the ad and automatically create a corresponding ad campaign in the interface. You can collect install stats from DoubleClick and evaluate the platform’s campaigns.

The DoubleClick Link ID should not be confused with the Google Ads Link ID, these are two different app IDs.

Integration stages

1. Create a Link ID in Display&Video 360 (DoubleClick Bid Manager):
   • In the Floodlight section, select Basic Details → Integrations and press the edit symbol in the Third-party app analytics line.
   • Click Add app analytics link.
   • In the pop-up form, specify the app, select the partner, and press the ADD button. The Link ID will be assigned to the app.
   
2. Enter the newly-generated Link ID into your MyTracker account:
   • In a partner list under DoubleClick, click Settings.
   • On the Events sending tab, select the app for which the Link ID was generated.
   • In the DoubleClick Link ID field, enter the Link ID and press the Save button.
   

Done! Proceed to launching a DoubleClick ad campaign (Display and Video 360 documentation for more details), ), and after a while you’ll be able to generate a report on the number of acquired users and see the list of campaigns, that resulted in app installs.

Results

After successful integration, MyTracker will provide an analytical base for assessing DoubleClick campaigns. It includes the number of installs (by individual campaign, among others) and stats on the quality of acquired users (further activity, LTV, etc.).

To evaluate the efficiency of DoubleClick traffic, build reports in MyTracker:

1. In the Report builder, select DoubleClick in the Partners filter.
2. Make sure there is the Installs metric among the selectors (usually set by default).
3. Additionally, you may want to group the data by campaign: Select from list → Traffic source → Campaign → Campaign; then use Settings do Results grouping by Campaign.

MyTracker automatically creates campaigns that led to installs. Their naming pattern is Campaign name DoubleClick Campaign ID. They’re uneditable, but may be used to report statistics

4. Press the Calculate button.

Troubleshooting

If MyTracker’s report does not show any installs:

• Make sure that the MyTracker SDK has been integrated into your app.
• Make sure that your ad campaign with the partner is active and clicks are recorded in the DoubleClick.
• Make sure that DoubleClick Link ID is specified on the Integration with DoubleClick tab.

If you have any questions, please contact our support team in any convenient way.