Apple Search Ads integration

Apple Search Ads is a popular advertising channel that helps people find your app at the top of the App Store search results.

This integration has been pre-configured in myTracker. myTracker receives data for each user attracted by Apple Search Ads. Together with install details (campaign name, keywords, etc.), myTracker can provide stats on user payments and activity to help you measure the campaign effectiveness and maximize traffic.

Install tracking

To track installs from Apple Search Ads:

  1. Make sure that the myTracker SDK (version 1.5.3 or higher) is integrated into your app. That's enough to get the data on Apple Search Ads installs.
  2. iAd.framework and AdSupport.framework required to attribute Apple Search Ads will be automatically added to your app along with the myTracker SDK

  3. Check attribution settings on the project level. We recommend using the default settings to match the 30 day Apple Search Ads attribution window.

Now, launch an Apple Search Ads campaign and track installs in myTracker reports.

Based on the installs attributed to Apple Search Ads, myTracker will automatically create ad campaigns called [Apple Search Ads] {iad-campaign-id}.

Keep in mind that myTracker attribution settings apply to the entire project, i. e. to all ad campaigns. myTracker will link an install to Apple Search Ads only if an impression or click on a partner ad was the last one before the app installation. For more details, please see the Attribution section.

Import data

To import the data on clicks, impressions, and campaign cost, connect a partner account:

  1. Create PEM- and KEY-files in the Apple Search Ads account:
    • Log in to Apple Search Ads. Select Settings in the upper right-hand corner of the account menu.
    • Go to API and click Create API Certificate.
    • Name the API certificate and select Account Admin or Account Read Only. Click Create.
    • Select the line of your certificate → ActionDownload certificate. The downloaded zip file will contain PEM- and KEY-files.
  2. Add PEM- and KEY-files to the myTracker account:
    • Open the the integration page.
    • Select the myTracker account related to the relevant apps.
    • Enter your Apple Search Ads Account ID ? and attach the downloaded PEM- and KEY-files.
    • Press the Link Apple Search Ads account button.

Within an hour after successful sync-up, myTracker will start receiving the Apple Search Ads data on clicks, impressions, and campaign costs.

Results

The integration enables you to view all myTracker and Apple Search Ads stats in a single report, without the need to manually download and collate data.

To evaluate the campaign results, download the data via the API or use the Report Constructor:

  1. In the Partners filter select Apple Search Ads.
  2. Add dimensions by traffic source using Select from listTraffic source:
    • Campaign or Tracking link;
    • SubID Campaign (campaign id) or SubID Ad Set (ad set id).
    • SubId Creative (keywords).
  3. Add extra selectors to determine the quality of your traffic (e.g. impressions, campaign cost, , average session duration, revenue, etc.).
  4. Press the Calculate button. The report will show you the Apple Search Ads stats and allow you to assess the effectiveness of campaigns, keywords, etc.