Traffic types

Traffic type is a simple way to organize campaign hierarchy.

Campaigns are grouped by type of traffic e.g. organic, media advertising or contextual advertising. It helps to evaluate which traffic type is the most efficient.

Standard types of traffic are already set up in the system, however if more detailed grouping is needed, new types of traffic can be added.

Add traffic type

  1. Select the Campaigns > Traffic types menu and press the Add button.
  2. Fill out the form:
    • Account * — new traffic type will be added to selected account. If you have only one account it would be set by default.
    • Title * — traffic type name that will be shown in all future reports.
    • Description — a brief description of the traffic type.
    • * — required fields.

  3. Press the Add button.