Tariffs are one of the ways to calculate the cost of an ad campaign. The cost of campaigns is calculated automatically based on the ad pricing model tied to it.
Each campaign can be assigned with any number of ad prices. They determine the cost of the campaign according to their rules and in accordance with the settings. Ad pricing models have a finite existence and their set can change for a campaign. If a specific correction is necessary of the campaign cost (fines, bonuses, contractual costs, etc.) then a correction mechanism is used. Any number of adjustments can be made for a campaign. The total cost of the campaign is the sum of ad pricing model costs and corrections made.
You can determine the action and rate. Payment is made when the target action has been completed:
Note that only Re-engagements is relevant for a web application.
You can determine rate per click.
You can determine rate per mille. The number of impressions to be charged is not rounded to thousands. Instead, the specified rate reduced by a thousand times is applied to each impression.
Payment as a % of profit from user and can be time limited. You can determine the % value and the time period.
No automatic cost calculation of the campaign is made with this ad pricing model. Such option is only needed to highlight that the campaign is paid.
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