Ad campaigns, whether promotion banner, newsletter, and a booklet with QR code
are aimed at user acquisition and greater profits.
Successful of the campaign depends on good traffic, which you can control with MyTracker campaigns.
With campaigns you can add:
- Tracking links for counting impressions and clicks,
identifying conversion, and evaluation user quality.
- Postbacks for sending data to an ad partner.
- Tariffs for calculating the campaign cost and ROI.
- Corrections for tariff adjustment.
Our status indicator makes link activity monitoring a simple job.
- Active means that within the last 24 hours the relevant campaign generated post click or post view conversions, such as impressions, clicks, installs, re-installs, first site visit or re-engagements.
- Not active means that none of the above took place over the last 24 hours, and it may be time to reconsider your tariffs or partner.
- No data means that MyTracker has not received data from a campaign yet.
If you use Google Ads, DoubleClick or Apple Search Ads, integrate with the partner,
then campaigns and tracking links will be automatically added.
- Select the Campaigns > Add menu.
- Fill out the form:
Account * — new campaign will be added to selected account. This list consist from all accounts in which user has
access to add/modify campaigns. If the user has only one account it would be set by default.
- Title * — campaign name that will be shown in all future reports.
We recommend using standard names to easy work with a long campaign list. For example —
VK Ads + myTarget_CPI_50,00_myApp_Android_10/2018.
Campaign type * —
The selected type will determine the next steps to create a tracking link.
As a result, you will be able to assess the effectiveness
of each promotion method.
- Regular — when your ads are shown in the search results or on the Display Network
- Pre-install — if your app is installed on devices by the manufacturer or a retailer
- DOOH — digital billboard advertising
- Partner * — the company who is executing the ad campaign.
Leave the No partner value if the campaign is running without a partner (mailing, social media blogs, etc.).
Traffic type — an additional field defining channel/method of user acquisition, for example:
Paid traffic, Organic, Cross Promo or TV advertising. It helps to group similar
campaigns in reports and clearly evaluate profit and cost of each channel.
For details see the section Traffic type.
- Description — a brief description of the campaign.
* — required fields.
- Click Add.
After an ad campaign is created, tracking links must be set up.
You will be able to track conversion of the ads, newsletters and QR codes.
If a campaign is not used or has been created by mistake, it may be archived.
Archiving does not affect the data collection process and comes in handy when you have numerous links.
Archived campaigns are labelled with the Archived icon and removed from all MyTracker lists. Tracking links related to the campaign will not be archived, and MyTracker will continue to collect their data.
To move a campaign to the archive, click To archive on the view campaign page. If necessary, you can display the archived campaigns by turning on the Show archive toggle and continue working with them.
To restore a campaign from the archive, click Restore on the View project page. The campaign will be displayed again in all MyTracker lists.