Ad monetization

A popular way to get revenue is in-app advertising. You engage more audience and your revenue increases. To check the success of this strategy, use myTracker.

myTracker currently supports ad revenue integrations with the following platforms:

Track data

To collect data on ad monetization, link myTracker account to your account in a partner network:

  1. Make sure the myTracker SDK is embedded into your app.
  2. Connect myTracker account to your ad network account, e.g. to myTarget, to ironSource, or set up AdMob integration.

Done! Now, myTracker gathers stats on ad monetization for you to analyze data.

Ad monetization metrics:

Metric myTarget AdMob ironSource
Revenue?
Engaged audience ?
Engagement Rate ?
In-app impressions ?
CPM ?

Analyze data

View detailed stats on app monetization in myTracker using the following instruments:

  • Dashboard → Monetization → Ad Monetization;
  • Templates → Advertising model;
  • Report Constructor using Ad monetization metrics and the Ad Mediator selector;
  • Export API to get raw data or aggregated reports.

myTracker data can slightly differ from ad network stats. It may be due to partner delays or differences in device and user identification methods.