Tracking is a collective name for all mechanisms that allow you to start and control the process of user acquisition.
The process is generally as follows:
myTracker has a two-level system «Campaign → Tracking link ». The Campaign is required for any advertising activity. When creating a campaign, you specify:
The campaign is not tied to the application. You can create tracking links for different applications and smart links within the same campaign. The number of tracking links in the campaign is not limited.
Many partners require to send (in real time) information about the progress of the advertising campaign - Postbacks. For integrated partners (companies for which we've already set up postbacks, macros, and other mechanisms for the launch of advertising campaigns), we have already configured postbacks - all you need to do is set the sending mode. Just open the list of partners, choose the one you need, go to Event sending, choose an app and mark the events for your partner.
For details, refer to the Sending postback section
After creating a campaign and setting up postbacks, you need to add tracking links. You specify:
For details, refer to the Tracking links section
If you want to see ROI (Return of Investments) in myTracker reports, you need to configure tariffs for the campaign. After that myTracker will start calculating Campaign Costs for each target event
You can see the result in the Constructor with Financial metrics: Campaign cost and ROI
For details, refer to the Tariffs section
Corrections are needed if for some reason the payments have changed (e.g. fines or bonuses to the partner) or it is impossible to calculate the costs (a complex arrangement, fixed cost, etc.).
The correction amount is evenly distributed over a given time period according to the basic metrics (without taking into account social and demographic data and geography). When building a report, the correction value is added to the cost of the campaign calculated with an ad-pricing model.
For details, refer to the Corrections section
We are trying to increase the list of integrated partners, but it's not yet complete. The advertising market is continuously growing, new players appear. That's why you couldn't be faced with a situation in which a partner isn't on our list. In such a case, you can add a new partner independently. In a simple variant, it will be enough to specify the name. In the more complex ones, you should set up postbacks, macros, etc.
You can always contact our support team: we will help to integrate partner or do it for you (if a partner is a high demand).
For more details, refer to the New partner section
We have set up postbacks for most integrated partners, and in many cases you just need to specify their sending mode. But there are situations when there are not enough ready-made postbacks:
In these cases, you can create additional postbacks and use them in the same way as regular postbacks.
Before creating your own postback, it makes sense to contact the support team: it is possible that your problem has already been solved and you'll be able to do with the regular functions. We are also ready to help you with the interface of postbacks.
For details, refer to the Postbacks section