Default templates

myTracker has ready-made templates on the most important metrics and dimensions. Use templates as a finished report or a basis for new ones.

This section lists the default templates and their parameters. By default, we set Other filters > Financial metrics > Verification to exclude unverified payments (fraud and test transactions) from reports. Some templates set up on all your application and other, for convenience, are limited to the first several apps.

You cannot edit and delete default templates. But you can save changes as a new user template.

Installs by traffic source

Evaluate the effectiveness of marketing channels. The report shows the number of installs, session for the past week, grouped by partners and traffic types. You can also see the percentage difference from the previous period.

Advertising activity

Learn a conversion funnel. The report shows the number of impressions, clicks, CTR, CR for the past week, grouped by days. You can also see the percentage difference from the previous period.

Total events per day

Analyse user behavior. The report shows the number of in-app events (registration, level up, etc.) for the past week, grouped by days.

Installs by gender and age

Learn a demographic audience profile. The report shows the number of installs for the past week, grouped by gender and age. You can also see the percentage difference from the previous period.

Installs by geo

Track the geographic location of users. The report shows the number of installs for the past week, grouped by countries.

Retention

Measure user retention. The report shows the percentage of the audience who are active a particular day after the first activity.

Session

Evaluate quality of user acquisition channels. The report shows the length of visitors' sessions for the past week, grouped by partners. You can also see the percentage difference from the previous period.

Financial statement

Control the advertising spend and app revenue. The report shows main financial statement (revenue, APRU, campaign cost, etc.) for the past week. You can also see the percentage difference from the previous period.

Financial by traffic source

Evaluate the effectiveness of ad campaigns. The report shows main financial statement (revenue, APRU, campaign cost, etc.) for the past week, grouped by partners. You can also see the percentage difference from the previous period.

General info

Track user loyalty during promotions, email newsletters, updates and etc. The report shows the number of installs, launches, DAU for the past week, grouped by dates.

Subscription model

Define the success of app monetization through subscriptions. The report shows the number of trial and paid subscriptions, the number of renewals, trial to paid conversion and revenue from subscriptions.

Advertising model

Evaluate the result of ad monetization. The report shows the number of an engaged audience, in-app impressions, CPM and revenue from integrated ads.

Combined fraud metrics

Check incoming traffic for fraudulent attacks. The report shows a share of strict, confident, and soft fraud, which demonstrates a different probability of fraud threat. Learn more

The report also finds the results of comparison with the previous day.

Strict fraud Premium plan

Evaluate the amount of traffic that is more likely to be a fraud. The report shows the number of suspicious and emulated devices, the number of devices with quick installs and stacking clicks.

The report also finds the results of comparison with the previous day.

Confident fraud Premium plan

Evaluate the amount of traffic that is probably fraud, but rare false alarms are possible. The report shows the number of devices with short sessions, stacking installs, low CCR, inactive installs.

The report also finds the results of comparison with the previous day.

Soft fraud Premium plan

Evaluate the amount of traffic that may be fraud, but may have false alarms. The report shows the number of devices with low CVR, deferred installs, and CPA fraud.

The report also finds the results of comparison with the previous day.