SKAdNetwork (SKAN) is an Apple framework that allows you to attribute an app install to a specific ad campaign without IDFA while maintaining user privacy. Since iOS 14.5, when users disallow IDFA tracking, SKAdNetwork remains the only way to get information about the traffic source.
MyTracker supports SKAdNetwork:
From iOS 15, app owners will be able to receive SKAN postbacks directly, without ad networks
Along with the install postback, Apple offers to transmit conversion values. This is a number between 0 and 63 that can be tracked for each conversion. The value provides additional information about the user's behavior and allows you to evaluate the ad campaign results.
The ad network or the app determines the meaning of the numbers 0-63. For example, it can be the amount of payment or level-up in the game.
For more details, refer to the Conversion value section
MyTracker gets SKAdNetwork data in two ways:
For a list of integrated partners, see the SKAdNetwork partners section
To support SKAN attribution:
To keep user data private, Apple sends postbacks to ad networks with some delay (at least 24 hours). The SKAN data does not contain information about the device, user, or time of attribution. Therefore, it cannot be linked in any way to MyTracker stats for standard ad campaigns, stats by users or devices.
You should use particular metrics to analyze SKAdNetwork data in the MyTracker Report Constructor and Export API:
SKAN conversions are the total number of SKAN postbacks received from ad partners and SRN. It is essential to understand that SKAN conversions are not the complete analog of installs, because, for example, they can denote re-install.
SKAN conversions can be viewed in dimensions:
Conversion Value (CV) is a number between 0 and 63, which indicates the quality of the SKAN conversion. For example, it could be the number of proceeds: CV=0 immediately after install, CV=1 if the user made a $1 payment, CV=2 for a $2 payment, and so on. For details, refer to the Conversion value section
The "SKAN conversions" metric and the "Conversion value" dimension
can be exported through the Reports API using selectors
For details, refer to Export API > Reports section.
MyTracker provides the ability to upload raw postbacks received from ad networks. This is information about the ad campaign, conversion value, etc. For details, refer to the Selectors section.
To learn how to export SKAdNetwork postbacks, see the Export API > Raw data section