Retention indent

Retention shows the percentage of new audience that return in the project after a specified time frame. Learn more about the Retention

By default myTracker calculates Retention with a Retention indent equal to 1 hour. So values don't be overstated due to the first periods after audience appeared. The indent is added to the begining and the end of the period retention, for example:

  • RET1h: Entry in the period from "first activity + Retention Indent" to "first activity + Retention Indent + 1 hour"
  • RET3d: Entry in the period from "first activity + Retention Indent + 2 days" to "first activity + Retention Indent + 3 days"

You can set up Retention indent for all myTracker reports at once or for a separate report in the Constructor. For more details, refer to Settings section