Traffic source

Application

The application title to which the indices are assigned.

Application ID

Identifier of the app to which the indices are assigned.
You can find idApp in the address bar on the application page in myTracker

Application version

The app version on a device.

If you assume that version format is < major >.< minor >.< patch version >, you can add selector on each part of the version.

Application major version

The app major version on a device.

It's defined by the first figure in the version number. For example, the major version in the number 12.1.4 is 12.

Application minor version

The app minor version on a device.

It's defined by the second figure in the version number. For example, the minor version in the number 12.1.4 is 12.1.

Application patch version

The app patch version on a device.

It's defined by the third figure in the version number. For example, the patch version in the number 12.1.4 is the 12.1.4.

SDK Version

The version of SDK integrated into the app.

If you assume that version format is < major >.< minor >.< patch version >, you can add selector on each part of the version.

SDK major version

The major version of SDK integrated into the app.

It's defined by the first figure in the version number. For example, the major version in the number 12.1.4 is 12.

SDK minor version

The minor version of SDK integrated into the app.

It's defined by the second figure in the version number. For example, the minor version in the number 12.1.4 is 12.1.

SDK patch version

The patch version of SDK integrated into the app.

It's defined by the third figure in the version number. For example, the patch version in the number 12.1.4 is 12.1.4.

Project

The project title to which the indices are assigned.

Project ID

Identifier of the project to which the indices are assigned.
You can find idProject in the address bar on the project page in myTracker

Platform

The platform for which app was created (iOS, Android, Web).

Install service

This field displays package name of application that installed the target application. By using this field you could find out which application store was used to install your application.

This field is only relevant for applications on Android platform

Campaign

The ad campaign title to which the indices are assigned.

Campaign ID

Identifier of the ad campaign to which the indices are assigned.
You can find idCampaign in the address bar on the campaign page in myTracker

Each ad campaign could include several, independent tracking links. "Tracking link" metric indicates to which of them displayed data are assigned

Identifier of the tracking link to which the indices are assigned.
You can find idAd in the address bar on the tracking link page in myTracker

Identifier of the Click URL to which the indices are assigned.
You can find ID in the URL after the base https://trk.mail.ru/c/

Attribution type

A type of advertising interaction leading to attribution:

  • Post click attribution is based on clicks;
  • Post view attribution is based on views;
  • DOOH attribution is based on views of digital out-of-home ads;
  • Pre-install attribution is based on pre-installs.

Partner

The company indicated as a partner during ad campaign setup and responsible for advertising campaign execution.

The Organic partner specifies organic traffic that is not associated with any company.

Traffic type

Type of traffic, opted for, when creating a campaign. It's metadata and shows the category to which the incoming traffic from the campaign belongs. It's used to access detailed information on the total amount of traffic and its categories.

Campaign type

Type of promotion strategy opted for when creating a campaign:

  • Regular - when your ads are shown in the search results or on the Display Network;
  • Pre-install - if your app is installed on devices by the manufacturer or a retailer;
  • DOOH - digital billboard advertising.

Use this dimension to to assess the effectiveness of each promotion method.

Campaign owner

myTracker user who created the campaign.

Use this dimension to see stats on users who created campaigns in myTracker. For example, to evaluate the performance of campaign owners or compare their achievements.

SubID

Additional parameters by which you can segment traffic. For example, it could be the name of an ad set, a search request, or any other information from your partner.

myTracker provides nine SubIDs, which value depends on the specific ad campaign.

Read more…

SubID 1
SubID 2
SubID 3
SubID 4
SubID 5
SubID Network
SubID Campaign
SubID Ad Set
SubID Creative

Account

The account title to which the indices are assigned.

Account ID

Identifier of the account to which the indices are assigned.
You can find idAccount in the address bar on the account page in myTracker

Placement

The ads placement in the app flow (at app launch, at game-over, in between levels, on the home screen, etc.)

If your partner is myTarget, the Placement can take any value which you added in myTarget as pads.descriprion.

Ad Mediator

App monetization service (myTarget, IronSource) that lets you serve ads to your app according to user needs.

Ad Unit

A kind of ad, integrated into your app to monetize traffic (banner, interstitial, rewarded video, offerwall and others)