SKAdNetwork

Conversion value

SKAdNetwork conversion value (integer in the range 0 to 63), the meaning of which is determined by the ad network or the app. The conversion value helps you determine events after conversions and evaluate the campaign results.

Unknown means that an ad network does not pass conversion value, or you build a report for data not related to SKAdNetwork, for example, for Android apps.

For more details, refer to the Conversion value section

SKAN conversions

Number of conversions according to data from partners.

MyTracker receives data only from integrated SKAN partners listed in the documentation

Total conversion value

The sum of conversion values.

If you build a report with Conversion value, Total conversion value will be calculated separately for each value:

Conversion value SKAN conversions Total conversion value
1 3 3
3 2 6
10 1 10
Total 6 19

If you build a report without Conversion value, Total conversion value will be the sum of all conversion values:

SKAN conversions Total conversion value
6 19

For more details, refer to the Conversion value section

Cost per conversion

The average cost per one SKAdNetwork conversion.
Cost per conversion = Campaign cost / SKAN conversions (number of conversions).

SKAdNetwork (SKAN) is Apple's framework that helps to measure the success of ad campaigns while maintaining user privacy. Learn more

SKAN CR (%)

SKAdNetwork Conversion Rate (SKAN CR) measures the ratio of SKAN conversions to Clicks. It's calculated as the percentage ratio of the sum for the report period of SKAN conversions / Clicks.

SKAdNetwork (SKAN) is Apple's framework that helps to measure the success of ad campaigns while maintaining user privacy. Learn more