Metric types

Various types of Constructor metrics let you evaluate your stats from different perspectives. For example, you can calculate monthly revenue (Flow), or the revenue from a specific retargeting campaign (CA), the amount of money received from users acquired this month (LT), or the amount of money received from re-engaged users (AT).

Use all types of metrics to get complete data on your projects and ad campaigns.

CA and AT metrics make sense for remarketing campaigns, that is reattribution. First attribution campaigns will have the same metrics as Flow and LT metrics.

Flow metrics

Flow metrics represent events that occur during the selected report period. These metrics show what happened in a particular period of time and let you easily track the overall project growth and evolution.

Hover your mouse over the picture to see Flow events

с
ATTRIBUTION
source 1
с
REATTRIBUTION
source 2
с
REATTRIBUTION
source 3
с
NOW
Flow = 2
с
an event: launch, purchase etc.
report period

Flow metrics can be used to, for example, measure your app’s revenue for certain days, weeks, or months. In the figure below, the Revenue metric shows the amount of money received in one calendar month.

LT metrics

LifeTime (LT) metrics represent events that occur over the entire lifetime of devices/users acquired by the app during the selected report period. LT metrics let you view stats on the audience acquired over a certain period and assess the efficiency of related initiatives (ad campaigns, promos, updates, etc.).

Hover your mouse over the picture to see LT events

ATTRIBUTION
source 1
с
REATTRIBUTION
source 2
с
REATTRIBUTION
source 3
с
NOW
LT = 3
с
an event: launch, purchase etc.
device/user appearance
report period
device/user lifetime

An example use of LT metrics would be to calculate how much money users have brought in since they started using the app. In the figure below, the Revenue LT metric shows the amount of money received from users acquired in May 2020.

CA metrics

Current Attribution (CA) metrics represent events that occur during the selected report period as part of the attribution relevant for the event. CA metrics let you view stats related to specific traffic sources.

Hover your mouse over the picture to see CA events

ATTRIBUTION
source 1
с
REATTRIBUTION
source 2
с
REATTRIBUTION
source 3
с
NOW
CA source 1 = 1
CA source 2 = 1
CA source 3 = 0
с
an event: launch, purchase etc.
device/user appearance
report period
source 1 attribution period
source 2 attribution period
source 3 attribution period

Use CA metrics with a campaign breakdown to measure, for example, your app’s revenue by traffic source for certain days, weeks, or months. In the figure below, the Revenue CA metric shows the amount of money received in a month through various ad campaigns.

Compare a CA metric with a Flow metric related to the first attribution. For example, USD 213.70 came from a myTarget campaign, while USD 551,53 came from the devices that were initially attracted by myTarget but at the time of payment (in May) could already be attributed to GoogleAds.

AT metrics

Attribution time (AT) metrics represent events that occur before the next attribution time on devices attributed during the selected report period as part of the attribution relevant for the event. AT metrics let you view stats on an audience acquired via a certain ad campaign over a given period.

Hover your mouse over the picture to see AT events

ATTRIBUTION
source 1
с
REATTRIBUTION
source 2
с
REATTRIBUTION
source 3
с
NOW
AT source 1 = 1
AT source 2 = 1
AT source 3 = 1
с
an event: launch, purchase etc.
device/user appearance
report period
source 1 attribution period
source 2 attribution period
source 3 attribution period

AT metrics can be used to, among other things, calculate how much money users have brought in through various ad campaigns. In the figure below, the Revenue AT metric shows the amount of money received from devices acquired in May 2020 as part of different campaigns.

Compare an AT metric with an LT metric related to the first attribution. For example, out of USD 196,71 generated over the lifetime of users originally acquired in May as a result of a myTarget campaign, only USD 94,56 was received as part of myTarget attribution, while the rest was generated as part of the re-attributions related to other campaigns.