Number of app installs made in selected report period.
myTracker counts install only after mobile application launch. So, there is no install while the app is not launched.
If myTracker library was integrated to the application with existing install base, all existing installs will be calculated as new as soon as application will be updated to the version with integrated myTracker library
Installs – Flow metric
Number of mobile app re-install in selected report period.
Re-install means that a user installed the app again after removing it and after the "Inactivity window" (30 days by default).
Re-installs – Current Attribution metric
Number of app re-engagements in selected report period.
Re-engagement means that a user launched the mobile app or visit the site after he was passive during "Inactivity window" (30 days by default).
Re-engagements – Current Attribution metric
Number of attribution events made in selected report period.
These are new devices (installs and first visits of the website), re-installs and re-engagements.
Attributions – Current Attribution metric
One of possible attribution cause:
Number of re-attribution events (re-install or re-engagement app) made in selected report period.
Re-attributions – Current Attribution metric
The number of project users who are authorized in the application for the first time during the report period. In the project, a user can authorize from different devices but only one of the authorization will be the first.
To log the Authorisation events, you need to configure SDK for iOS, Android, Unity, Web platforms, or send events via S2S API
First Authorisations – Flow metric
First Authorisations LT – Life Time metric
CR — measures the ratio of mobile app Installs to Clicks. It's determined as the ratio of sum for report period of Installs / Clicks.
CR – Flow metric
CR CA – Current Attribution metric
ARPU — the average revenue from a single active device (revenue from ad placement, in-app payments, subscriptions, and custom revenue).
It's determined as ratio of sum for report period Revenue to Active devices (for ARPU & ARPU CA) or New devices (for ARPU LT & ARPU AT)
ARPU shows revenue, not profit, it does not consider taxes or app stores fee
ARPU – Flow metric
ARPU CA – Current Attribution metric
ARPU LT – Life Time metric
ARPU AT – Attribution Time metric
ARPU — the average revenue from a single active user (revenue from ad placement, in-app payments, subscriptions and custom revenue).
It's determined as the ratio of sum for report period Revenue to Active users (for ARPU) or New users (for ARPU LT).
ARPU shows revenue, not profit, it does not consider taxes or app stores fee
ARPU – Flow metric
ARPU LT – Life Time metric
The number of impressions on billboard. This information is available if you use myTracker params in the banner body section
Billboard impressions – Flow metric
The number of impressions of specific tracking link. This information is available if you use special Impressions-counter URL or DOOH params (it can be found on tracking link details page).
Impressions – Flow metric
The total number of clicks on tracking links.
Clicks – Flow metric
CTR — measures the ratio of clicks to impressions. It's determined as the ratio of sum for aggregation period of Clicks / Impressions.
CTR – Flow metric
The number of first-time devices during the selected report period. The first-time means the first visit of the website (hit) or the app installation on a mobile phone.
If myTracker library was integrated to the application with existing device base, all existing devices will be calculated as new as soon as the application will be updated to the version with integrated myTracker library
New devices – Flow metric
The number of first-time users during the selected report period.
If myTracker SDK was integrated to the app with an existing user base, all users will be calculated as new as soon as myTracker receives any first event with user ID.
New users – Flow metric
The number of registrations made in selected report period.
myTracker doesn't count registration if it was done before SDK embedding or tracked without user ID.
To log the Registration events, you need to configure SDK for iOS, Android, Unity, Web platforms, or send events via S2S API.
Registrations – Flow metric
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