myTracker provides a variety of filters which can make a report lighter and easier to read.

Any report can simultaneously be filtered by:

  • Apps
  • Partners
  • Campaigns
  • Other filters:
    • Traffic source
    • Geo & Demography
    • Device info
    • Financial metrics
    • Custom events
    • Platform
    • Segment

You will see the number of selected filters in the red circle next to the filter name.

By default, we set Other filters > Financial metrics > Verification to exclude unverified payments (fraud and test transactions) from reports. For details see the section Payment verification.

Values list

Most filters (apps, partners, traffic sources) are filters by the values list.

This is two blocks with list of the available and selected values. Move values by which to sort the report to the right block.

To select several values, hold down the Shift or Ctrl /  Command key. To move several values, use buttons     , to move all buttons —    .

The figure below shows an example of filter when the report will be built by My app 1.

    In the value lines, you can see the following symbols:
  • points to the application platform. Because one application can be created for several platforms, you can add applications with the same name to myTracker, but on different platforms. Unpublished applications are indicated by the symbol with the symbol x.
  • points to popularity of filter value. For example, the symbol indicates popular device manufacturers. The more a filter value found in myTracker applications, the richer the asterisk color is.
  • @ points to integrated partner.

Turn on the Invert this filter option to reverse filter results. All data that matches the filter will be excluded from the report.

Version number

Filter by the version number is a list of conditions for data selection by OS, SDK, and application versions.

Add a condition by specifying a comparison operator and version number in the format < major >.< minor >.< patch > (type in the numbers one by one). The report will include only those data whose version number meets the added conditions.

In the figure below the report will show data on devices whose OS version is larger than or equal to 8.2.4, but less than 9.

Event params

This filter is a list of conditions for custom events selection by params. Use it when you build a report with Custom events dimensions and metrics.

You can check the names of events and their parameters with the developer from your team. For example, it can be the event "ORDER" with the parameters "ORDER_ID", "DELIVERY", "CASH PAYMENT".

In the filter line, specify the name, the comparison operator and the value of the parameter (to select events by the presence of parameter, specify the Exist operator). The report shows events whose parameters correspond to the specified filters.

If you add a several conditions, the following option will help to configure their application rules: Show events with all of specified param values or with any of specified param values.

The "Filter by events" option means that a report shows all parameters of filtered events. For example, a report will contain all parameters the "ORDER" events ("ORDER_ID", "DELIVERY", "CASH PAYMENT") with "DELIVERY Equals YES" if you specify this condition.

The "Filter by events parameters" option means that a report contains only specified parameters. For example, a report will show only number of events with "DELIVERY Equals YES".

Turn on the Invert this filter option to reverse filter results. All data that matches the filter will be excluded from the report.