The Dashboard presents interactive data visualization and rapid analytics. The main statistical data can be shown as a simple table, diagram and graph. On a single report panel you can change data display format, report period and if necessary go to the Builder to add more dimensions and metrics.

What to see

  •  Audience shows the user profile (activity, gender, age, geolocation, session duration and project platform).
  •  Audience acquisition shows the effectiveness of the advertisement (conversion funnel, traffic sources and acquisition dynamics).
  •  Events show in-app user behavior.
  •  Devices are technical overview for mobile, laptop, and other user equipment (app versions, OS, network types, carriers, models, and screen resolution).
  •  Retention shows the ability of the app to retain users.
  •  Monetization shows the financial statement of the project.
  •  SKAdNetwork shows SKAN conversions data that allows to evaluate the effectiveness of the ad campaign for the iOS 14.5+ devices.
  •  Fraud Scanner displays fraud data detected from the incoming traffic. Based on this indicators, you can review the partner collaboration and do not pay for fraudulent traffic.

On the dashboard, MyTracker applies currency configured in a user profile — ruble, euro, or US dollar — even for the Application currency option. If you select another currency as the app currency, data on the dashboard will be displayed in the US dollar by default.

How to use

  1. Open Dashboard from the Reports menu or from the app list by clicking the icon.
  2. On the left block select the dashboard section. With the drop-down list you can change the app on which to build the dashboard.
  3. Some reports are only available when you analyze projects and other — for separate platforms (mobile and web). For example, Audience by platform is only for a project

  4. Set the report period and other filters. Conditions will apply to all reports of the section.
  5. Set up each report as you need:
    •  ,     — exclude/include dimensions and metrics, clicking on the names;
    •  — go to the builder and add any dimensions or metrics;
    •  — download a report in one of the following file formats — XLSX, PDF, PNG or SVG;
    •    and etc. — see data in the form of diagrams, tables and graphs;
    • by days  audience  and etc. — change details and type of analyzed data.

MyTracker applies settings, such as currency, Retention indent, Rolling Retention limit, etc., configured in a user profile when building reports on the dashboard, unless other settings are configured on the dashboard.