Checklist

Before you publish the app and run ad campaigns, go over these settings:

  • Check myTracker configuration

    Default settings are not always optimal for every app. For example, bufferingPeriod; it's the time during which events are accumulated locally on the device before being sent to the myTracker server. The default value is 15 minutes, meaning all custom events marked in the app are sent to the server once every 15 minutes.

    If an average user session in your app is less than 15 minutes, the app is not opened frequently, or there are important events you need to get as fast as possible, change the buffering period or use the flush method after each critical event. Learn more for iOS, Android, Unity, and Flutter.

  • Together with your product and marketing teams, make sure all necessary custom events are sent to myTracker

    Users’ in-app actions, like adding to cart, signing up for a test drive, etc., are marked using custom events. Before you update the app in the store, check that events are marked correctly for both product and marketing teams, and that there are enough of them to assess user behavior and optimize ad campaigns.

  • Decide if you need deep links in your ad campaigns

    Deep link are a great tool for working with both new and existing users. With smart links, you can set up an ad campaign for the entire audience and direct users who installed your app straight to a specific location within it, bypassing the app store. This requires configuration on the development side.

    Also, decide on the deep link scheme that is supported by the app

  • Upload keys to verify payments

    By default, all myTracker financial metrics and prediction tools work only for verified purchases. Besides, some data (for example, subscription tracking) cannot be obtained without verification. Upload the keys for payment verification into the myTracker interface.

  • Before you run an ad campaign, make sure the latest app version published in the store supports myTracker

    In the App Store, Google Play and other stores, app updates do not happen immediately. Before you launch a user acquisition campaign, make sure myTracker SDK is embedded in the latest version of the app in the store.

    In addition, myTracker registers an Install on the first launch of an app with the embedded SDK, so, it takes some time for your current audience to appear the tracking system. The exact length of time depends on the app update speed in different stores, as well as the app usage frequency. On average, it takes anywhere from one to three months, or longer for certain app types.

If you have any questions, please contact our support team in any convenient way.