Fraud Scanner aims to protect your data against different types of fraud, such as click injection, impressions flooding, fake devices, and others that distort results of ad campaigns and destroy the budget.
As advertising costs increase, this industry attracts more and more scammers. Unfair players may be among your users, trusted advertising agencies, and even among reliable partners.
To protect your data and not to pay for fraudulent traffic, track fraud metrics with myTracker.
Fraud Scanner currently works only for mobile applications.
Every day system monitors the incoming traffic and detects fraud metrics for each installation. For example, how many installs are made from suspicious devices, what percentage of the total number refers to quick installations, and so on.
The system only marks the fraud indicators but does not block installs automatically. So, you can make an informed decision on your own, for example, to fine or disconnect a partner
Fraud monitoring includes several stages:
Based on the results of all stages Fraud Scanner forms a complete picture of fraud that tells us about the quality of traffic in general: strict, confident and soft fraud. You can also see individual fraud metrics such as deferred installs, low CCR, etc.
To properly assess the threat of fraud, you can use special indicators of fraud — benchmarks. These are reference values, if exceeded, the system signals a fraud by highlighting the indicators in red.
Benchmark is defined separately for each fraud metric based on of machine learning technologies and a large volume of accumulated data for iOS and Android platforms.
For example, benchmark for the Suspicious devices metric for Android is 0.81%. That is, if more than 0.81% of the installs for the selected period are made from Suspicious devices, myTracker will highlight the metric value in red, and you will be able to detect fraud in time. For details, refer to the How to read reports section.
We recommend regular monitoring fraud:
For details about how to read reports and detect fraud, read the Fraud detection section
The list of available fraud metrics, templates and traffic detail depends on the selected Basic or Premium plan.
Basic Fraud Scanner features allow you to detect fraudulent traffic using Combined metrics, find bots by High Install Rate and recognize click-spamming using the Low CCR metric.
The basic plan is enough to assess the threat of the fraud and see if there is a need to connect the Premium plan.
The Premium plan brings all Fraud Scanner advantages:
To go to Premium plan contact your myTracker manager or send e-mail to firstname.lastname@example.org
Soon you will see fraud data on the Dashboard and will be able to export data via the API. For details contact our support team