A large portion of traffic is generated by bots and emulators, which can be used not only by fraudsters to steal ad budgets, but also by advertising platforms to quickly deliver results that their advertisers want.
Using our Fraud Scanner tool, we analyzed over 800 million app installs worldwide over the course of 2021 to provide you with an overview of what fraud looks like:
Take a look at these mobile fraud stats before launching your next ad campaign to know how to better prevent fraudulent actions.
