Marketing and Attribution

01

Get insights into your audience

Analyze interests and sociodemographic parameters of acquired users, compare them to the target profile and gain insights for further growth.

02

Analyze users instead of devices

Distinguish between people and devices: learn how many unique users your campaigns attract regardless of ad identifiers and cookies.

Analyze user LTV and other metrics across multiple platforms, gaining a holistic view of your audience.

03

Explore user paths and create funnels

Understand the path for users attracted through various ad channels.

Identify creatives and sources that motivate users to move down your product funnel.

04

Monitoring bots and ad fraud

Analyze traffic quality, identify suspicious sources, and provide your ad partners with evidence of fraudulent traffic to claim a refund.

Ad analytics for mobile apps and websites

Boost ad efficiency

Leverage MyTracker to take an in-depth look into metrics