Your partner will replace macros with specific values. Usually, the replacement process is automated. To be able to do this, your partner needs to know what macros are used in URLs. Some partners may work with default macros provided by MyTracker. For other partners, MyTracker macros in the URL need to be replaced with their own macros.
Request written documentation or a verbal explanation of their requirements from your partner (make sure to ask whether they have a preconfigured set of macros for use with click/view-URL).
Go to Macros on the relevant partner's page. To get there:
For instance, your partner has provided you with the following information:
This means that you need to populate the Macros form as follows.
To add a new line to be filled, press the Add macro button.
Make sure to press the Save button, once all fields have been filled.
Now, the URL templates on the tracking link view page shown below:
will be modified as follows::
This makes replacing familiar macro markers, such as
%%IDFA%% , with specific values an easy job for your partner.
For more details on click-URL structure and sources of its parameters, refer to Click and Impressions URLs