This is a link for one platform only (iOS, Android, etc.) that redirects users to your app's target URL.
Deep link (only for mobile apps) — a specialised link that redirects users to a specific screen within a published app. By default, this link works as a deferred deep link, i. e. it's used to redirect only new users. To activate this link as a regular deep link, turn on the Use a deep link if the app is installed option. The default for the Advanced settings block is Deferred deep link window which you can change. For more details, see Deep links and Deep link settings sections.
The Use a deep link if the app is installed option is unavailable for the unpublished Android applications
Attribution settings — attribution window settings that will be used for this tracking link. Default values are pre-filled, but you can change them. For more details, see the Attribution section.
* — required fields.
Once the tracking link is created, you will be redirected to the view page, where you can copy a Click-URL and a Impressions-counter URL. Share the required link with your partners for click or view count and post click, post view attribution.
The list of all campaign URLs can be copied in one click. Just click Copy on the Tracking links tab and select the option you need: