Facebook Ads — is a tool to manage your ads on Facebook.
The integration allows you to track the number of engaged audience, determine the traffic quality, and find how to make the most effective advertising in the world's largest social network.
Facebook belongs to Self-Reporting Networks (SRN), which independently link new users with clicks and impressions on their own traffic and don't use third-party tracking systems.
Facebook does not provide raw data on clicks and impressions but only aggregated attribution data.
Starting October 29, 2021 advertisers can get device-level attribution data through Google's Install Referrer. This solution is available only for click-through conversions for Android apps with advertisers via the Google Play Store
MyTracker offers the following ways to track audience brought in by Facebook campaigns:
To attribute Android installs, MyTracker supports Google Install Referrer.
When a user clicks an ad that directs to Google Play Store, Facebook encrypts the advertising data in the Google Install Referrer. After the user has installed the app, MyTracker can decrypt data using a key available in Facebook Developer Portal.
Facebook attribution based on Install Referrer is the most preferred attribution method because of its outstanding accuracy. Install Referrer data are used for attribution, even if there are other clicks closer to the time of installation.
For attribution using Install Referrer, pass the decryption key from Facebook to MyTracker:
Now, if Google Install Referrer contains information from Facebook, MyTracker can decrypt this data and use it for attribution.
For web attribution, you can use MyTracker's Click and Impression URLs:
For details, refer to the Tracking section
If you see Facebook stats in a MyTracker report:
If you have any questions, please contact our support team in any convenient way.