AppLovin integration

AppLovin is a platform for app monetization and user acquisition campaigns with the help of data-drive marketing decisions.

Integration with AppLovin allows you to evaluate data on ads effectiveness and ad monetization of your app.

Tracking

If you advertise your app with AppLovin, use tracking links created in MyTracker to track stats on the audience acquired by AppLovin:

1. Create a campaign in the MyTracker interface, in which select AppLovin as the Partner.
2. Add a tracking link to your application.
3. Share the tracking link with your partner. You can copy Click or Impression URL from the tracking link view page and either send it to your AppLovin manager or paste it into your ad by yourself.

Now, launch an AppLovin campaign and track new users in MyTracker reports.

Connecting account

To import data on results of ad monetization as well as user acquisition campaigns, connect your MyTracker account to the account in AppLovin.

1. In the partner list of MyTracker interface, select AppLovin.
2. On the Connected accounts tab click Add connect.
3. Fill out the form:
   • Select MyTracker accounts that have the apps you need. You can connect several MyTracker accounts to an AppLovin account and vice versa.
   • Specify the Report Key used for AppLovin authorization.
4. Click Connect.

Your MyTracker account will be connected to the AppLovin network. The Connected projects table will show related applications, as well as data on ad monetization accounts: the synchronization date and option for importing user stats.

To disconnect the account, click

Importing user stats

If the connected AppLovin account is the account for ad monetization, the MyTracker account owner can enable the import of user stats:

1. Make sure that you use the same method to identify users in MyTracker and AppLovin (it can be ID in the app backend or your CRM system, see User tracking for details).

The tracking system does not accept any data without the user/device ID or with the ID in a wrong format. Hence, MyTracker data can be lower than those of AppLovin.

2. On the Connected accounts tab , check the boxes next to the projects for which you need user stats. The green indicator     shows projects for which tracking has already been set up.
3. Click Save.

Now, MyTracker will receive stats on both devices and users.

Results

Clicks, impressions, campaign costs

After successful integration, MyTracker will collect data on your active AppLovin campaigns: impressions, clicks, and campaign costs.

To evaluate the AppLovin advertising stats:

1. In the Report Builder, in the Partners filter, select AppLovin.
2. Add the Campaign dimension and select the Impressions, Campaign cost, and Clicks from Partner metrics to see the results of advertising campaigns.
3. Additionally, you can add sections by traffic sources.
4. Click Calculate.

Ad revenue

After the successful integration, MyTracker will start receiving data on ad revenues and in-app impressions with a breakdown by ad placement, ad campaign, ad unit, device, and date.

To evaluate the results of ad monetization:

1. With Report builder in the Other filters → Traffic source → Ad Mediators filter, select AppLovin.
2. In the Other filters → Financial metric → Revenue type filter select Ad monetization.
3. Add metrics In-app clicks and Revenue.

If you set up the import of user stats then you can also use u(user)-metric to build a report

4. Add more dimensions:
   
   • Geo & Demography → Country
   • Traffic source → Placement
   • Traffic source → Ad Unit
5. Click Calculate.

MyTracker updates stats on connected accounts every day, but AppLovin might delay data for several days. Thus, MyTracker’s and the partner’s stats may differ. For more details about data analytics, refer to the Ad revenue tracking section.

Troubleshooting

If you see no AppLovin stats in MyTracker reports:

• Make sure the MyTracker SDK is built into the app.
• Make sure that there is a successfully connected account on the integration page with ironSource.
• Make sure that there is data on the AppLovin side.