Tariffs

Tariffs in MyTracker are one way to control the cost of your advertising campaigns. You enter a rate per target action / click / impression, MyTracker shows the number of tracked events and the cost report.

For each campaign, you can set any number of tariffs and prescribe the time and geography of validity. In the case of fines or bonuses, you can adjust the cost through corrections.

Tariffs are not yet available for VK Mini Apps. Learn more

Add tariff

1. Select a campaign from the list of ad campaigns.
2. On the Tariffs tab, click Add.
3. Fill out the form:
   • Tariff type * — one of the CPC, CPM, CPA, CPI, or Revenue Share tariff. See detailed description and tariff calculation schemes below.
   • Start date * — when the tariff starts.
   • End date — when the tariff stops (optional). Events after this date will not be charged.
   • Currency * (not available for Revenue Share tariffs) — a currency in which rate for target action will be defined.
   • Custom event * (only for Cost per custom event tariffs) — a name of the event for which the tariff rate is set. For example, an entry for a test drive APP_TEST_DRIVE.
   • Time period * (only for Revenue Share tariffs) — the period from the attribution moment during which the revenue will be charged. The revenue charging period does not depend on the tariff validity period. For example, if the tariff was valid for 1 day and the charging period was set to 30 days, the revenue for the audience engaged for a day would continue to be charged for all 30 days from the moment of audience appearance or attribution.
   • Applications — apps for which the tariff will apply.
   • Countries — countries where the tariff will apply. If country is not selected, rate will be used worldwide. If you select the Exclude selected checkbox, this tariff will not be used in these countries.
   • Rate * — a tariff rate for calculating the campaign cost. For CPA/CPC/CPM/CPI tariffs is the cost of reaching the target action, for Revenue Share tariffs is the share of revenue transferred to the partner. Either percent of partner share from user payments (if Revenue Share tariff type was selected) or rate for target action achievement (in case if CPA and other tariff type was selected).
   • Description — the brief description for the tariff.

   * — required fields.

4. Click Add.

See the calculated cost by tariff in the Report builder by selecting Application and the Cost by Tariffs metric.

Tariff types

The table shows the list of supported tariffs for mobile applications, sites and games on the VK Play platform.

Cost per Mille (CPM)

The tariff sets the price per thousand ad impressions. When calculating the price, the number of impressions to be charged is not rounded up to thousands. Instead, the specified rate reduced by a thousand times is applied to each impression.

Cost by Tariffs = Impressions * Rate / 1 000

Cost per Click(CPC)

The tariff sets the price for each click on the advertisement.

Cost by Tariffs = Clicks * Rate

Cost per install or reinstall (CPI)

The Cost per install and Cost per reinstall tariffs set prices for installing a mobile application on a device. The installs do not include re-installs.

Cost per install = Installsd * Rate

Cost per reinstall = Re-installsd * Rate

Cost per action (CPA)

Tariffs set the price for an action performed: launch, payment, registration, etc.

Cost per re-engagement

The tariff sets the price for each reactivation. Depending on the platform, it may be reactivation of an app on a mobile device (d) or reattribution of a VK Play game (p).

Cost by Tariffs = Re-engagementsd * Rate

Cost by Tariffs = Re-attributionsp * Rate

Cost per first launch

The tariff sets the price for the first launch of an app on a mobile device.

Cost by Tariffs = First Launchesd * Rate

Cost per first login

The tariff sets the price for the first authorisation (=first launch) of the game on the VK Play platform.

Cost by Tariffs = First Authorisationsp * Rate

Cost per first purchase

The tariff sets the price for the first purchase in the mobile application. A purchase is any payment transferred to MyTracker as an in-app purchase. For details, refer to the Purchase tracking section.

Cost by Tariffs = First time payersd with filter revenue type Purchases * Rate

The Cost per first purchase tariff is calculated on the first attribution, on purchases of the audience first engaged by the partner. The Cost per first purchase CA tariff is calculated on the current attribution, on purchases of the audience first time and repeatedly engaged by the partner.

Cost per first transaction

The tariff sets the price for the first purchase in the game on the VK Play platform. A purchase means the purchase of the game or an in-game payment transferred to MyTracker. For details, refer to the Purchase tracking section.

Cost by Tariffs = First time payersp with filter revenue type Purchases * Rate

The Cost per first transaction tariff is calculated on the first attribution, on purchases of the audience first engaged by the partner. The Cost per first transaction CA tariff is calculated on the current attribution, on purchases of the audience first time and repeatedly engaged by the partner.

Cost per custom event

The tariff sets the price for a marked-up custom event. Depending on the platform, it can be an event in the mobile app and on the website (d) or an event in a VK Play game (p).

Cost by Tariffs = Eventsd/p * Rate

The Cost per custom event tariff is calculated on the first attribution, on events of the audience first engaged by the partner. The Cost per custom event CA tariff is calculated on the current attribution, on events of the audience first time and repeatedly engaged by the partner.

Cost per user registration

The tariff sets the price for user registration in the app or website.

Cost by Tariffs = Registrationsu * Rate

Cost per registration

The tariff sets the price for user registration in the game on the VK Play platform.

Cost by Tariffs = Registrationsp * Rate

Revenue Share

The tariff sets the revenue share to be transferred to the advertising partner.

The term "Revenue" may not include taxes or app stores fee, these are payments sent to MyTracker as in-app purchases. For details, refer to the Purchase tracking section.

Cost by Tariffs = Revenued/p with filter revenue type Purchases * Rate

The Revenue Share tariff is calculated on the first attribution, on revenue from the audience first engaged by the partner. The Revenue Share CA tariff is calculated on the current attribution, on revenue from the audience first time and repeatedly engaged by the partner.