iOS & SKAdNetwork
that requires mobile apps to inform users about
data collection and request permission to track.
According to our research, most users tend to refuse these requests.
As a result, app owners and ad networks cannot accurately identify users' devices and link their activity to ad campaigns.
Apple offered the ATT and SKAdNetwork frameworks as a solution.
With ATT, an app can get the user's permission and,
in case of failure, use SKAdNetwork to attribute installs
without attribution to specific devices.
MyTracker will help app developers and ad networks adapt to Apple's new rules and continue to get stats from iOS 14+ devices.
- ATT tracking.
MyTracker SDK will automatically collect data on the number of denials and permissions. You can view the data broken down by region or ad campaigns, view the stats in the Report builder, export data via API, and pass it to partners.
- SKAN attribution.
If a user has denied data tracking,
MyTracker collects stats while maintaining user privacy:
initiates SKAdNetwork attribution,
accepts SKAN postbacks from Apple and integrated partners,
and collects aggregated data from SRN systems.
You'll be able to track the number and value of conversions
and detail data by partners and ad campaigns.
- SKAN predictions.
Using predictive analytics tools based on the data obtained by SKAdNetwork, MyTracker will show LTV predictions for days 60 and 180.
According to the results of the forecasts,
you can assess the quality of traffic in advance
and adjust the strategy for the iOS campaign.
To follow Apple's new policy with MyTracker:
- Inform users about data tracking on the App Store product page.
Support the ATT framework in your app
and make sure your MyTracker SDK version is at least 2.1.2.
- Configure your app to receive SKAN postbacks from Apple.
Make sure ad networks are registered with Apple
and added to the MyTracker's SKAN partner list.
- Analyze SKAdNetwork data using special dimensions and metrics.
Get the LTV prediction on SKAdNetwork data. The 60-day and 180-day forecast metrics will help you predict likely profits.